Thus the higher the score. The more align. The prospect’s industry is with the industries in which the company is successful. The higher the score. Just as the higher and more align. The title. The higher the score. Here is an example: prospect 1 is a $10 million manufacturing company and the title of the person contacting him is chief financial officer. Prospect 2 is a $100 million professional services company and the person they are targeting is the ceo. The lead scoring model of this company is as follows: 33 is the maximum number of points that can be earn. For each of the three categories (size. Vertical and role).
An excellent result
Prospect 1 scores 10 out of 33 for size. 33 out of 33 for vertical. Because the manufacturing industry is this company’s main vertical target; and 20 out of 33 for director level person. The lead’s total score is 63. Good Business Email List but not great. Prospect 2 scores 33 out of 33 for size. 23 out of 33 for vertical and 33 out of 33 for position. Their total score is 89.This is a basic demographic model. But there are more complex ways of doing lead scoring. For example. You can award points to people bas.
On the time they spend on
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