These changes have shap how we experience things as fundamental as time and space. And they have had a mark impact on how we approach work and leisure. As well as our relationships. The way we express ourselves and. The way we consume everything from content to products and mia has also been transform.
These disruptions have alter the behavior of billions of consumers at home. The way people experience and meet their nes has fundamentally chang.
While it remains unclear how long this “new normal” will last – it may well be the case that quarantines and lockdowns ebb and flow continuously throughout the year – at Google Rankings we believe that marketers who understand how consumer behaviour is changing will be better equipp to adapt.
The Consumer Experience at Home with Time and Space
Time, which once felt regiment and scarce, is now nurse database more fluid. A drastic slowdown in most activities outside the home has increas the time we spend alone, with lov ones, and in our own heads. And as borom, anxiety, and uncertainty set in, people are looking for new ways to stay busy, productive, and compos.
Search interest for “boring” increas significantly between March 22 and March 29.
The experience at home with work and leisure
The normal rhythms of days and weeks have given way to a long duration of sameness, blurring the clear separation between the domestic and business spheres.
Employers are looking for ways to protect productivity and content doesn’t match their preferences ensure team dynamics remain positive. And amid uncertainty about the future of businesses small and large, employees are trying to adapt and think ahead. We’ve seen a surge in search interest relat to “team building” (up over 9%) as companies begin to plan adjustments over a longer period of time.
Meanwhile, as travel restrictions prevent many from getting sms to data on a plane or going to a hotel, the desire to experiment, explore and find inspiration may begin to feel more like a necessity than a luxury. People looking to escape are turning to digital to connect with the arts and nature.