There are three primary scenarios for using marketing automation. Used to generate and maintain leads for sales purposes. Scenarios for Marketing Use to maintain and retain existing customers . Application to increase sales of B2B online shops.
Since most B2B companies already have a CRM system and/or email marketing system in place, this can be used as a basis for marketing automation purposes. Email marketing tools can be used to easily create, manage and send various trigger emails . Scenarios for Marketing automated mailing routes, email campaigns and important transactional emails.
If lead generation is the primary goal and
the B2B company does not operate an online phone number library shop, the number of leads generated per month is the benchmark for selecting and developing a marketing automation solution. Practice shows that the smaller the number of leads, the more the benefit of an email marketing tool with automated processes linked to the CRM system is. The larger the number of leads and the more lead scoring is required to evaluate and select leads, the more an all-in-one system makes sense.
Without an adequate marketing automation we are looking for partnerships, not atms to draw from solution . Scenarios for Marketing B2B marketing of the future will no longer be able to be managed efficiently and effectively.
Marketing automation pays off in the long term
Why? Personalization and individualization are making marketing measures and campaigns increasingly complex and time-consuming. A marketing automation system takes this development into account. The one-time effort to set up the system and set up the automated processes and marketing campaigns can be large. But the hours b2c fax of work saved in the long run and the simplification achieved quickly justify the investment.
Not only is the collaboration between sales and marketing improving, but so is the interaction between companies and agencies. In addition, good ideas for networked B2B campaigns consisting of search, social media, website and email . Scenarios for Marketing which were previously not technically feasible, can now be implemented more quickly and easily.
Conclusion
What was still in its infancy years ago is now coming of age. Marketing automation can be used in lead generation, in the maintenance and retention of leads and existing customers and contributes to increasing sales in B2B online shops. Marketing automation therefore also has enormous potential in the B2B sector to take marketing to a new level of success.