The capabilities of artificial intelligence also include automation of various routine tasks. For example, it can send messages at a specified time, write welcome letters, respond to triggers, for example, react to an abandoned “Cart”.
A/B tests . In the context of testing, bots do not launch the mailing on their own and do not track it. The task of AI is to offer several options for buy bulk sms service the subject of the letter, variations in its content, different forms of calls to action.
When offering material on request, AI is guided by the number of email openings, clicks, and audience engagement. Preliminary analysis helps the bot offer content that is most likely to resonate with customers and encourage them to read the email to the end.
Improving email delivery
The neural network can check an email to see if it falls under spam filters. It detects the presence of spam words, over-optimization of images, and other triggers for triggering filters. AI can also suggest content revisions to make it more priority: good product relevant and interesting for customers.
Developing a mailing strategy . ChatGPT provides the opportunity to get a full-fledged mailing strategy. This will be a good idea for beginners who do not want to involve specialists, but plan to launch a marketing campaign on their own.
Artificial intelligence services are convenient multifunctional of some processes tools that can be used to automate processes, personalize content, and make it as clickable and readable as possible.
How to write queries for a neural network
In order for the neural network to better understand the tasks set before it, and the mailings to be effective, prompts should be composed correctly. We offer a number of recommendations regarding the creation of requests for artificial intelligence.
First of all, you need to formulate china business directory the task, and you need to do it with maximum specificity.
For example:
“Suggest 3 topics for a WhatsApp mailing.” Next, you need to give the artificial intelligence the context in which you need to create a mailing. You can specify business-related details, of some processes target audience preferences, and intended goals. For example: “I am a marketer at an online sporting goods store. We have 200 soccer balls in our warehouse. They need to be sold in the next 14 days at a price no less than cost price.”
Next, you should set the parameters of the desired result. For example, you can write that the template text should not exceed 200 characters.
The neural network’s answers are not always ideal the first time. In this case, it is better to reformulate the prompt. You can add more details, ask to adjust the style, for example, replace familiarity with a more formal style of communication.
If the task is complex, it is better to divide it into several stages and issue prompts for the next one after completing the previous one:
- choice of topic;
- definition of target audience;
- creating a template;
- cover generation.
Depending on the type of mailing, for example in WhatsApp, you can ask the neural network to add emoji.
When using neural networks, keep in mind that most of some processes of them work with Russian, but AI understands queries in English better. So, if possible, formulate prompts in English, especially for neural networks that specialize in generating images.
AI for writing texts and creating images
We offer several useful tools that will help you create newsletters.
The most popular neural network is ChatGPT. Up to a certain point, this AI can be used for free, but for an unlimited number of requests, a paid subscription is required.
ChatGPT is officially unavailable in Russia, with the of some processes exception of bots in Discord (Roskomnadzor officially blocked the messenger for violating Russian law on October 8, 2024) and Telegram. Many services also provide access to GPT via API.
Another neural network -Gerwin– specializes in generating exclusively Russian-language content and costs from 280 ₽.
If in GPT you can communicate with the bot in a chat format, then you should enter the necessary commands in Gerwin in the interface of the corresponding tools. For example, the neural network offers tools for generating topics for mailings, creating headings, introductory paragraphs, writing text based on a short description, for rewriting, shortening text, and much more.