A personal brand is a set of skills, experiences, values, and qualities that distinguish a person from others and shape their perception by others. A strong personal how to create it brand communicates not only what a person does, but also how and why they fax lists engage in the chosen activity.
In this article we will consider:
- why and who needs a personal brand;
- what does it consist of;
- how to create and promote it;
- what mistakes should be avoided.
Who needs a personal brand and why
A personal brand is a great opportunity to promote and monetize an idea by creating a desired image of a specific person in the what does a roastery want? audience. Creating a how to create it personal brand helps attract customers willing to pay for expertise, reputation, and a specific name. This, in turn, leads to a reduction in the cost of finding new buyers for a product or service.
A personal brand also helps to develop connections: with media personalities, experts, influencers, potential investors and partners who, like clients, are guided by an authoritative name with a good reputation.
Thus, developing a personal brand is:
- faster search for interested clients;
- the opportunity to demonstrate expertise in matters related to your business;
- increase in the price of services offered;
- formation of new useful connections;
- attracting investors and partners to the project;
- work on creating a positive reputation;
- a chance to stand out from the competition.
Who needs a personal brand and when you don’t need to create one
A personal brand is needed by those who are the driving force behind their own business: lawyers, representatives of creative professions, psychologists, various experts (designers, marketers, doctors), especially if these people create courses that how to create it emphasize their knowledge and experience.
Personal branding is also important china business directory for the “faces” of companies. For example, you are the best plastic surgeon in the clinic where you work, and everyone who wants to get plastic surgery services wants to get to you. Developing a personal brand will not hurt the head of this business either.
At the same time, there is no need to create a personal brand when the clinic has several specialists of the same level. In this case, it is better to focus on promoting the corporate image. The same applies to companies focused on complex products, the creation of which involves a large number of people and technologies.
Components of a personal brand
A personal brand is a combination of the following components:
Professionalism. It demonstrates your expertise in the business you are engaged in. At the same time, you do not have to be a generalist. It is enough to choose your own, perhaps narrowly focused niche, but on the condition of constant improvement in it.
Appearance. Here, a distinction is made between “real” appearance and “digital” appearance.
“Real” is clothing, shoes, hairstyle, accessories, behavior, how to create it the space around the expert, for example, the workplace, which can tell quite a lot about the person and create a certain image in the minds of potential clients. “Digital” image is the network design, for example, of a website or an account on social networks.
When combining “real” and “digital” appearance, it is important that the style of these “hypostases” be the same. Let’s say a representative of a personal brand positions himself as a healthy lifestyle enthusiast who offers a blog on proper nutrition. This means that he cannot demonstrate to the audience how he eats chips by the handful.
Concept and promotion strategy. It consists of four elements:
- positioning: how you introduce yourself to your audience, such as “Ilona, yoga instructor”;
- Key messages: what advantages do you offer compared to competitors, the views and values that you convey. For example, a higher education or an internship abroad may be an advantage;
- personal brand legend: this is your story. For example, the leader of a company tells how he came up with the idea of creating this brand;
- promotion strategy: what channels will you use to interact with clients, potential and real, content layout plan.
Body language. Body language can be much more eloquent than any other elements of self-presentation: posture, gait, pose, closed or open, how to create it demonstrated emotions, look, scent of perfume. And it is important that the external form corresponds to the internal content. Otherwise, potential clients simply will not be able to trust you.
For example, if you are a potential client, you may be suspicious that a coach who offers to develop self-confidence stutters, looks away, or nervously fidgets with objects in his hands.