One of the effective tools for attracting and retaining customers is a loyalty program. Large companies like T-Bank and M.Video, small companies, and even sellers on the Ozon marketplace have them.
What is a loyalty program and why implement it
A loyalty program is a reward system that encourages phone number list customers to make repeat purchases and increases their loyalty to the brand. To do this, companies develop a system of bonuses and discounts, organize promotions, and create discount cards.
The main goals of the loyalty program:
- Increase in the number of repeat purchases. Favorable prices and promotions encourage people to return, attract them to buy clothes of a particular brand or a particular manufacturer.
- Increase in average check. The program helps to stimulate customers to spend more money on one purchase. For example, this is how the 2+1 promotions work, when for the purchase of two items the buyer receives a third as a gift.
Creating a company loyalty program is a strategic step aimed at gaining a competitive advantage. A well-implemented loyalty program can not only increase sales, but also significantly affect the development of the business as a whole.
Types of loyalty programs
Loyalty programs can be used for different purposes, for how to create an effective and informative brand identity example, to increase the average bill or to get new clients. Let’s look at the main loyalty programs: types, their pros and cons, implementation features.
Discount
A discount program offers discounts to customers. This can be a fixed discount on all purchases or a percentage discount that depends on the purchase amount.
For example, the Ile De Beaute discount card allows you to get a discount of 10% to 25% when making a purchase. Buyers can spend less when paying for cosmetics or perfumes using the card.