Years ago, shopping used to be a The benefits completely different experience.
Major shopping events like Black Friday were huge deals on par with major holidays, and frequent sales events would find stores full to bursting gambling database with customers eager to take advantage of them.
The wonders of the internet and mobile
technology make it possible for people to browse to their hearts’ content from the comfort of their own homes.
marketing efforts is one best free events for internet marketers in may 2021 way to do this.
Here’s a closer look at how it works and what usa lists the benefits are to modern businesses like yours.
- What is ‘Buy Online, Pick Up In-Store” (BOPUS)?
- How can BOPUS Benefit your Business?
- How to Build a BOPUS Model for Your Business
- Examples of BOPUS Brands in Action
- Wrap Up: More Shopping Options is the Key to Happier Customers
What is ‘Buy Online, Pick Up In-Store” (BOPUS)?
“Buy online, pick up in-store,” or BOPUS, is a business model that seeks to offer today’s consumers the best of both worlds — the convenience of remote shopping plus the hands-on experience of in-person shopping.
Retailers interested in adopting a BOPUS model maintain a continuously updated display of their current inventory that interested customers can browse online at their convenience.
The customer selects the items they want and completes their purchase online. up.
In some cases, the store may even offer a curbside option that doesn’t even require the customer to leave their car.
How can BOPUS Benefit your Business?
Here’s a look at some of the most significant business benefits of making BOPUS part of your business model.
How can you use interactive content to increase customer retention?
Interactive content takes on many forms and can be applied to virtually any kind of digital marketing campaign that utilizes content.
This is where a program like comes into play. It walks you through step-by-step to develop personalized interactive content that delivers results quickly and efficiently.
To retain customers, you need to keep them informed, engaged and entertained — 3 things interactive content can do for you.
Here are some concrete examples of content that will satisfy your audience’s needs: