SEO stands for Search Content Marketing Engine Optimization.
In other words: everything you need to increase your ranking in Google.
But what does copywriting do here?
When most people think of copywriting, they think of something like this:
But you don’t just need copywriting to write advertising texts .
You also need copywriting for landing pages, emails and yes: also for blog articles and SEO content.
Why?
Very easy:
Because copywriting is the art of attracting, holding and eliciting action from the reader.
Be it a purchase. An opt-in. Or, as in the case of SEO copywriting, a backlink.
That’s why you should Content Marketing always combine SEO
Pure copywriting writes for people – but bypasses Google.
By the way : Here are the 9 commandments for copywriting that will help you earn more money than a robbery.
Combine both and you get:
More backlinks
More engagement
Longer stay
So.
Enough smell of the steak.
Now comes the real meat of the article.
It looks like this:
Time as an Investment in Content Marketing
And I link that to the result that the reader can expect.
So the benefit :
When it comes to SEO copywriting, it is especially important not to let the reader off the hook.
With a strong ZeN intro you can do just that.
Because the reader stays until the end to get the promised benefit.
2. The sliding technique
This technique is a true miracle weapon in copywriting.
The goal:
1. Your reader enters phone number list the text.
2. And read to the end.
I’ll show you how to achieve this.
Because we both know: people almost never read to the end.
But if you use this technique, you will have many more readers who won’t drop out after just a few sentences.
Here is the rule:
One sentence must Content Marketing lead to the next
And this is blog management: why staying organized matters for content marketing how the technology works:
Imagine your heel like a slide.
1. The first set is the america email entrance to the slide.
2. The last sentence of the paragraph is the exit.