Some popular Facebook content writing formulas that bring good results for businesses:
AIDA Formula
- Attention: Your Facebook post title should be around 8-12 words long, avoid using too many words or all caps, this can make customers feel uncomfortable. You can do this through comparison, warning, hot topic, uniqueness, and more.
- Interest: Present the most interesting and appealing features of your product or service. Understand your customers’ needs to provide the most relevant information.
- Desire: Once you have created interest, you need to create a strong desire in your audience by satisfying their curiosity. Provide real-life examples, benefits, discounts, unique features, and factual information whatsapp number list to spark desire.
- Action: Drive customers to take action by creating a sense of urgency such as offering a limited quantity of offers or exclusive discounts to encourage immediate response.
The AIDA formula helps create clearly structured and effective Facebook advertising content (Source: Internet)
For example, Nike used the AIDA formula for their new sneaker campaign. They grabbed attention with a striking image of a famous athlete with the headline “Run Faster Than Ever” (Attention). They then introduced the shoe’s superior features, such as its light weight and durability (Interest). To stimulate desire, Nike included testimonials from professional athletes and easy but effective tips to overcome tough a video demonstrating the shoe’s performance in extreme conditions (Desire). Finally, they called for action by offering a discount code for those who purchased within 24 hours (Action).
See more: Applying the AIDA content formula in marketing
FAB Formula
- Features: Present the most prominent features of your product or service, what makes it different from the competition.
- Advantages: Explain how your product or service helps customers.
- Benefits: Highlight how your product or service meets your customers’ wants and expectations. Show what the reader will get.
Using the FAB formula makes the message more powerful and convincing (Source: Internet)
For example, Apple uses the FAB formula to write copy for its iPhone. They highlight colombia business directory key features like the high-quality camera and water resistance (Features). Apple explains how these features help users take great photos even in challenging conditions (Advantages). Finally, they emphasize that the iPhone offers a great experience.