Data analysis is, in itself, an activity inherent to digital marketing , with the vast amount of
information we can collect, every decision about a site can be based on that practice and not on
personal taste or subjective opinion.
To do this, you can use platforms like Google Analytics , SEMrush, and Moz in your strategy. But
today we want to introduce you to a tool that can give you even more valuable information to optimize
your site and get to know your audience better: Hotjar .
Would you like to have a tool that visually shows you where your visitors click the most, how their
mouse moves on your pages, and what content is ignored?
These are just some of the many pieces of information that Hotjar offers, always in a visual and easy-
to-understand way.
We’ll explore this tool a little more in a moment. We’ll look at its definition, what its main features
are, how it can help you with your digital strategy, and how to hire it. Ready? Keep reading!
What is Hotjar?
Hotjar is an online data analysis tool russia telegram data that provides hundreds of data points about user behavior on a website.
You might be thinking, “OK, but I already use Google Analytics,” so it’s good to make it very clear that the intention here is not to suggest that you replace Google ’s tool with Hotjar.
One can complement the other: Google Analytics is the most robust free web analytics platform out there, but Hotjar has features that complement the data and make your analysis even more comprehensive.
The highlight of Hotjar, which sets it apart from other digital platforms , is its visuals. That’s why Hotjar has gained traction among marketers , product managers, and UX designers.
Heatmaps, user motion recordings, conversion funnel and form analytics visually show how visitors behave and which points of the site deserve attention.
This makes it easier to understand how users interact with pages, which supports decision-making not only about website design and architecture, but also about the company’s business and marketing strategies.
There is a free basic version of the tool, which collects data from sites with up to 2,000 page views per day, plus subscriptions starting at €29 per month for all site sizes. We’ll talk about the available plans later.
What are the main features of Hotjar?
After all, what makes Hotjar so great? Now review of neural networks for smm specialists you’ll know all the features this tool offers and some examples of how it can help your business. Keep reading!
Heatmaps
This is the feature that Hotjar is best ca cell numbers known for. Heatmaps show, on a color scale, locations of the highest and lowest user interactions on your page. The “hotter” (red), the more visitors interact with that area of the site.
At Hotjar, heatmaps tell you about three types of engagement:
- Click Heatmaps (shows the most clicked areas of the page);
- Move Heatmaps (shows areas where the user has moved)
- Scroll Heatmaps (shows how far the visitor scrolled on the page).
For each map, it is possible to segment reports by device type (desktop, tablet or smartphone). After all, data can vary depending on whether visitors are on mobile or desktop devices .
The tool also offers the possibility to view maps online or download them (in PNG or CSV files) to share them externally.
From this information, you can make a better decision about where to place an important element of your site and perceive areas that are being valued or overlooked.
Imagine, for example, that you need to choose where to place a product launch image . Heatmaps show you where users pay the most attention, thus generating more conversions for your business.
Another relevant fact that can be extracted refers to the demand for a product: for example, in a display with several items, you can identify that one of them is not attracting the visitor’s attention.
This may indicate that market demand is low and support its withdrawal from the company’s product catalog.
Visitor recordings
While heatmaps are Hotjar’s biggest differentiator, this feature is also pretty cool.
These are screen recordings of a real visitor’s movements. The tool records the mouse path, clicks, scrolling, pages visited, and any other user actions during the site visit.
In the report, Hotjar displays a video with the screen recording of the entire visit, with all these records listed. It also reflects the user’s location, date of visit, device, browser and operating system used.
You can even add tags and annotations to videos, share them externally, and filter the recording list to see only what you want (only people who visited a particular page, for example).
The intention here is to show the individual behavior of a visitor. It is important that you do not interpret this as a default behavior for all Internet users, since each one interacts in a different way.
With this information, it is then possible to detect usability and navigation problems on the site. For example, if the user takes too long to find information (he wanders around the page, scrolls, clicks on a button and goes back) this means that it is an alert of a problem with the site.
Conversion funnels
Do you want to know where your visitors are leaving your site? This information can be important to identify distractions that lead users away from your site or problems that prevent conversions.
Conversion funnel analysis can therefore provide this answer. On the platform, you must indicate which pages make up the visitor’s path to a conversion (sale, quote request, form submission, etc.).
This way, in the report, Hotjar will tell you the bounce rate on each page and how many users reach the final conversion.
So far, this feature is very similar to the one offered by Google Analytics, but there is one difference: you can also view recordings of visits, which reveal why the user left the site.
When selling a product , for example, the conversion funnel may include pages for the product, personal information, payment information, and checkout.
For example, if many users leave the site at the checkout page, there may be a problem with their card or they may not offer the payment options they want or there is another reason that needs to be investigated.
Recordings of visits help to discover the reason for abandonment.
Form Analysis
From simply subscribing to a newsletter to paying for a purchase, filling out forms is a crucial point for a site’s conversion rate.
Hotjar helps you increase the success of your forms. With this feature you can identify which fields:
- take longer to fill;
- must be completed more than once;
- are left blank;
- cause the user to leave the page.
In the report you can also see how many users left the page without completing the fields and how many were unable to submit the form.
Feedback pools (feedback surveys )
Hotjar doesn’t just want you to look at problems without knowing what to do about them. The platform helps you identify the reasons why conversions aren’t happening so you can fix any issues.
For this, there is the feature of feedback surveys . With them, you can directly ask the visitor: “Why are you not filling out this form?” or “Do you have any questions about our plans?”
To do this, you can set up various types of answers, such as checkboxes, multiple choice, short or long text, and Net Promoter Score (NPS).
These searches can be included directly on the pages of the site, exactly where the user is having difficulties. That way you are more likely to get an answer and achieve more conversions!
Incoming feedbacks
Don’t know if your site visitors like the layout? If that post is being accepted or not? If that button is too flashy?
So ask them directly what they think!
With the Incoming Feedbacks feature you can include quick questions on your own pages to ask users to express their opinion about a layout element , on a sentiment scale.
In the report, the platform compiles users’ feelings about each page on the site, so you can understand which ones they love or dislike the most.