Google Ads, formerly Google Adwords, helps you target your audience better and display ads that yield results within minutes. You can specify the parameters of your ads and skip the typical SEO ranking of organic results on Google’s SERPs to compete better for traffic.
As an online business, using digital marketing to promote your content and attract more customers helps drive revenue.
Advantages of Using Google Ads
Google Ads, also known as Google Ads, is Google’s digital advertising system where marketers can bid on specific keywords to rank their Ws Number List ads on SERPs. You can spot these ads above, below or on the right side of organic results.
The results from Google Ads have the Ad tag next to their URLs. While you can rank organically with SEO, ads are different because you have to bid for their ranks.
Google Ads is the most popular PPC advertising option available to digital marketers. PPC visitors are 50% more likely to buy than organic visitors.
We can understand this insight because you can use ads to specify who sees them.
Being able to target your prospects better can increase the likelihood that when someone enters your page, they convert or do the action you made the ad to motivate.
You can use ads to target your prospects through Google’s search engine and partner sites. From specifying your ad based on a relevant keyword to retargeting customers that can progress further down your marketing funnel, you can match search intent better.
Google Ads supplements SEO in your digital marketing strategy. Both tools supplement each other to enable you to capitalize on opportunities. While SEO focuses on the long game. Google Ads brings quicker results to the table, including:
Customizing ad targets according to audience specifications.
Distributing ads on multiple Google-owned channels like Youtube.
Building detailed ad reports and gaining insights for optimizing your campaigns.
Promoting one or numerous campaigns with several ads like text and video.
If you are running time-sensitive events like seasonal sales or promo discounts, you can use Google Ads to advertise your products and target more customers willing to purchase.
Target Your Audience With Better Precision
If you sell accessories for several devices, you can use this feature to display ads for specific accessories on the device they complement. With such a higher focus, you can increase conversion rates by targeting prospects most likely to purchase.
If prospective customers have shown an interest in your product without purchasing, Google Ads allows you to retarget them to keep your brand in mind.
Retargeting involves customizing your ads to show on other sites or apps your visitors use. You can choose which sites host your ads, but the Europe Email site’s relevancy can yield better results depending on your campaign.