You might be interest in: why it happens and how to avoid it” Split Test Objectives Split testing is essential to optimize the conversion rate. or CRO (conversion rate optimization). Today details increasingly make the difference online and. consequently. it is necessary to take meticulous care of the UX (user experience). Often. simply changing the color or position of a button is enough to see noticeable changes in conversion rates. Understanding what hinders the user’s navigation and what prevents him from performing the desir action is essential to obtain a greater number of: interactions on content. leads generat by a form.
Sales on eCommerce. Furthermore.
You must always remember that creating a site that meets user nes corresponds to a better country email list Google ranking . because the primary purpose of the search engine is to provide people with what they are looking for and in the most effective form. Therefore. A/B tests are also useful for better positioning web pages in SERP and for attracting a wider audience but in line with strategic objectives. Google tips for running non-penalizing A/B tests ab test On a page in the section dicat to developers. Google explains how to minimize the impact of A/B testing .
In particular it suggests four best practices :
Don’t hide test pages Use rel=”canonical” Use 302 rirects. not 301 rirects Run the experiment only as long as necessary These indications must be taken as rules if one does not want to risk incurring penalties which would nullify all the efforts made to carry out the tests. Do you want to increase sales? Get in touch with us for advice on integrat communication for your company TweetShare Davide Rossi Written by Davide Rossi I grew up Europe Email in the world of information. studying and reading about history. politics and psychology. marketing. branding and much. much more. After years of working as a strategic consultant for digital communication. today I am Operations Director of Inside. Do you want to meet me for a consultation? Scroll down this page and you will reach our contacts! Google Ads Performance Max: what is it and what is it for? MARCO TARGA – 3 NOVEMBER 2022.