Nowadays many companies ask for customers’ cell phone numbers to send messages before asking for their prior authorization . But did you know that, despite being a common behavior, this is not allowed by WhatsApp , which is the most popular customer service channel in Brazil ( Experience with Customer Service, 2023 )?
The company responsible for WhatsApp
has clear rules about sending messages shop from business accounts to its users. This measure is adopted to improve the experience of WhatsApp users, so that they can continue using the app on a daily basis without the risk of receiving SPAM.
In fact, a company that does not follow these rules may, in addition to being blocked by the user, be punished by Meta itself by banning its account.
According to William Ferreira
Head of Operations at Elife, following WhatsApp’s creating a consistent brand voice rules shows that the company cares about customer data privacy and affirms its commitment to avoiding spam and intrusive messages. “All these initiatives increase trust around the brand and maintain its positive image,” says William.
We can consider adopting WhatsApp rules as part of a strategy . In this article, you can understand what permission marketing is , its advantages, and how to use it on WhatsApp to ensure that you can send mass messages safely .
What is permission marketing?
Permission marketing is a strategy that hong kong lists relies on a customer’s consent to receive marketing communications. This concept, popularized by renowned author Seth Godin, contrasts with traditional “interruption” marketing approaches, where advertising messages are sent without the recipient’s explicit consent.
“From a strategic point of view, consent-based actions ensure efficiency in marketing initiatives, after all, we are reaching the audience that is truly interested in receiving the content. This automatically impacts the qualification of the data that is collected and the contacts in the base. From a legal point of view, compliance with the channel’s guidelines also impacts the brand’s reputation,” explains William Ferreira.
Advantages of Permission Marketing
To better understand how works, see some advantages of applying this strategy:
Customer consent: The main difference with is that companies must first obtain permission from the customer before sending any marketing communications. This can be done through an explicit opt-in, such as signing up for a newsletter or opting in to receive updates via text message.
Relevant and personalized communication: Messages sent should be relevant and often personalized to the recipient’s interests and needs. This increases engagement and communication effectiveness.
Respect for privacy:
Permission marketing requires a high degree of respect for customer privacy. This includes transparency about how data is collected and used. As well as providing easy unsubscribe options.
Relationship Building: Rather than focusing. On one-time sales aims to build a long-term relationship with the customer. Based on trust and providing ongoing value.
Mutual benefit: Both the company and the customer benefit from this approach. Customers receive information and offers that are of interest to them, while companies build a more engaged customer base.
Adopting permission marketing
companies can improve the quality of their customer interactions. Increase brand loyalty. And ultimately have a more positive and lasting impact on the market.
In the context of WhatsApp is even more important. As the platform. Is often. Used for. Personal and direct communications.