Increasing sales, and building long-term relationships with customers. However, with the increase in data and growing user expectations, traditional approaches to emails are no longer effective enough.
Artificial intelligence is coming to the aid cambodia whatsapp data of businesses, offering new opportunities for automation, tool for retaining audiences personalization and content improvement.
Artificial Intelligence Capabilities
Using AI in Email Marketing – Image 1
Modern technologies offer many solutions related to the preparation and sending of mailings. Let’s consider the basic functionality of artificial intelligence services. AI can:
create texts and images for newsletters: for texts, GPT chat may be suitable, for example,Yandex GPT2AndGigaChat Sber, for images – services Mid journey And Kandinsky;
Perplexity AI search engine helps increase your conversions with an interactive email marketing strategy formulate a direct answer and suggests links to sources that are actually relevant;
segment the audience based on tool for retaining audiences socio-demographic data and previous interactions with the company’s services;
determine the most appropriate time for sending based on information about messages received by the user, their viewing, and clicks on links;
generate material for A/B/N testing and analyze its effectiveness, based on current and previous data from mailing experiments;
predict user behavior in relation to products and the company, paying attention to the most likely development of events taking into account the typical actions of customers;
Improve customer database management using information about message delivery and opening so that marketers can improve their customer communication strategy in the future and remove subscribers who are no longer relevant to the newsletter.
How to Use Artificial Intelligence for Email Marketing
The neural network significantly simplifies the work of marketers, SEO specialists and copywriters. At the same time, it offers a china numbers high-quality, customer-oriented result, provided that the request (prompt) is correctly composed.
Above we briefly outlined the capabilities of tool for retaining audiences artificial intelligence in terms of creating newsletters. Let’s take a closer look at each aspect.
Creation of materials. AI provides various options for letter subjects, their content, calls to action. Content generation is possible using services such as:
ChatGPT;
Gemini;
Copy.ai;
Storylab.
Letter layout. Layout means that you ask the neural network to create the letter design and send it in HTML code format. The quality of the letter will depend on how many details ChatGPT or another generator receives. For now, only simple layouts can be created.
Using AI in Email Marketing
The bot creates a design and can even perform tasks beyond those it was asked to perform, such as independently writing a letter based on the available details.
Content plan generation . To have AI create a content plan for a future newsletter, simply set the main idea and ask it to suggest several topics.
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