There’s no denying it: video content is taking priority on Instagram in the form of Reels, and this content feature will continue to see more development in the coming year. New filters and effects, more editing options and many more AI applications.
Both Instagram and TikTok already offer extensive video editing tools, such as using a green screen, timing your texts and adding 2 extra ‘layers’ of audio. In addition to the original audio of the video, you can choose an audio clip from the Spotify library and record a voice-over.
In the future, expect additional AI features that you already find in video apps like Capcut (which is from China’s dataset Bytedance, the owner of TikTok) and Captions, such as automatic captions, trimming, cover and eye tracking.Are you familiar with these TikTok updates?
AI Algorithms and the Disappearance of Hashtags
The algorithms have also become smarter and faster, allowing them to analyze content in seconds and make predictions about user access and engagement. TikTok has been using AI in its algorithm for years. Many TikTok users therefore appear to follow fewer accounts, after all, you still get to see what you want when you open the app.
Will this AI algorithm make it harder to grow followers? It seems that way. You will have to work harder for this in the future, and create a different type of content, such as content series and columns. Keep in mind that the viewers of the content that goes around or ‘viral’ through the algorithms do not know you (well) yet.
Also read: Posting from AI tools & 15-minute videos:
A smart content strategy for viewers at different stages of the customer journey is therefore also necessary in short video on Reels and TikTok. By using the power of AI, algorithms understand the essence of posts, including location, people, objects, colors and emotions. Partly because of this, hashtags become less important. On Instagram, giving topics with your Reels is considered more important than placing hashtags.
Key development for creators and companies: keep your viewers engaged!
It’s the challenge of 2024: creating videos that start off with people scrolling and swiping to stop. And then keeping those viewers with china numbers engaging content and clever tactics. You can keep viewers with the right amount of suspense in your video, for example by adding statements to your video like: ‘wait for it’ or ‘I would choose the last point’.
You can save a lot of time and money in the coming years if you use AI to create and create better content, includin os benefícios da integração do eamil marketing ao seu crm g text, images and videos. Popular are video apps like Hey Gen to create your own avatar and clone Eleven Labs to your voice. Soon you won’t have to vlog yourself in Reels or TikToks anymore. A subject and a short text are enough for AI to do the work.