One powerful way to promote your points campaign is through Email c level executive list and SMS. It’s important to note that these should be scheduled to coincide with the timing of your Points Campaign.
Let’s take a look at how some retailers are using points promotion campaigns to
Urban Outfitters Offers Double Points
Urban Outfitters recently made the effort to delight and excite their loyalty program members! The multi-national, powerhouse brand offered double points for all online purchases of homewares for a limited time, helping them to capture customers at a time when many can’t access brick-and-mortar stores (no thanks to Covid-19) and online sales have seen a remarkable increase.
Urban Outfitters cleverly teamed their promotion
with an email campaign that features stand-out design decisions like GIFs and high-quality images. By not specifying exactly when the offer ends, UO also cleverly creates a sense of urgency these hooks are nice, but what do they yield? that the deal won’t last long and that customers should shop soon. Notice that they keep the images simple with minimal text and the focus being on the essential details and then product examples that encourage the be numbers customer to shop. Campaigns like this really stand out and help to see high conversion rates and quick returns on investment.