Strategy 1) Use a sales best B2B lead automation tool
This lead generation strategy may not be the most cost-effective. However, it could be your best investment!
A sales automation tool like LaGrowthMachine will allow you to:
- Automate repetitive tasks to focus on your strategy;
- Find new leads across different channels;
- Collect personal data from these leads automatically;
- Conduct multi-channel prospecting;
- Gain a proper view of your sales funnel and its performance.
In short, using a sales automation tool will help you save a lot of time.
You can even connect some sales automation tools to your existing processes and tools, such as CRM and others.
This is the case of LaGrowthMachine.
2) Publish content on LinkedIn
Posting content on LinkedIn is one of the most widespread and cost-effective strategies for b2b lead generation.
It involves publishing content that reaches phone number database your target audience through LinkedIn. Over time, if you do it right, more and more people will be able to see your content.
This means that many more prospects will come to you naturally.
The only disadvantage of this tactic is that it is time-consuming, as you have to think about topics and write.
How to do blog lead generation effectively?
First, you need to find your target audience. What kind of people do you want to reach? What content will interest them?
Second, you need to produce great content that your target audience finds valuable. We call this lead generation content marketing.
It can be tips about your work, news about your how businesses can benefit from collaborating with bloggers ecosystem, social events, etc… As long as your audience likes it!
Third, share your content on LinkedIn through different groups and connections. You can even create a LinkedIn Company Page and post your content there as well.
The more people react to your post, the more your reach on LinkedIn will improve .
To improve your engagement rate, you’ll need to add media, a CTA, or try other techniques. You can read more about this in our post on LinkedIn.
Last but not least, don’t forget to measure your results.
How many leads did you generate through LinkedIn last month? How much time did you spend on this task? What was your engagement rate?
3) Use search engine advertising (SEA)
Another B2B lead generation strategy is to use Google Ads, as it is a very effective way to quickly acquire new leads.
With search engine advertising (Google lead generation), you can create ads that will appear at the top of Google when people search for something related to your business.
For example, if you sell software to help landscapers manage their business, your ad might appear when someone searches for “landscaping software.”
This is a quick and easy way to attract people directly from the website to the landing pages you’ve built for them, and convert them into customers.
But depending on your industry, it can sometimes be very expensive.
At LaGrowthMachine, we use Google Ads in addition to other strategies that we will detail below.
4) Use retargeting ads
Like Google Ads, retargeting ads are a very effective strategy for generating B2B leads.
This is a tactic you should activate at the end of your china numbers lead’s funnel, once they’ve already visited your website or interacted with one of your ads elsewhere, for example.
It consists of a very effective closing method.
The principle is simple: when a person visits your website, they are “tagged” with a piece of code (a “cookie”). This allows you to continue showing your ads to that person when they browse other websites.
For example, if you sell software to help landscapers manage their business, your ad could appear on a website visited by landscapers.
By setting up retargeting ads, you can ensure that the people who see your ads are interested in what you have to offer.
The best thing about this lead generation tactic is that it allows you to retarget your website visitors without spending a lot of money.
You can also use Google or Facebook ads for retargeting.
5) Organize B2B webinars
Nowadays, webinars are a very common lead generation strategy in the B2B sector (webinar lead generation).
A webinar is a live event during which you present your product or service to a group of people who have pre-registered.
Webinars are typically conducted via conference calls or video conferencing software such as Zoom, Google Meet, Skype, etc.