What is SEO and how can
Do you want to increase the visibility of your website and achieve more organic traffic from Google and other search […]
Digital Marketing
Digital Marketing
ActiveCampaign vs Hubspot
The user interfaces and ease of use of these two tools differ significantly. ActiveCampaign is designed to be simple and
Digital Marketing
How Does it Engage your Audience?
Over the years, digital marketing has evolved from a new idea that companies are just starting to understand to the point where
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Click-through rate, or CTR, is a crucial metric
In fact, increasing CTR is often one of a company’s marketing goals on an ongoing basis. As a refresher, CTR is essentially
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Customer Empathy: How to See Things from the Customer’s Perspective
There’s a lot that goes into running a successful business, and coming up with products or services people not only
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B2B marketplaces: How companies benefit
Two key advantages of using marketplaces are acceptance by B2B target groups and the ease of ordering via e-commerce platforms
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Online marketplaces: Opportunity for new and old B2B customers
B2B e-commerce is not just limited to EDI or your own online shop. So-called B2B marketplaces offer companies many opportunities.
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Highlight important things and draw attention
It is important that you choose a few specific aspects to which you want to draw the attention of your
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Effective design of B2B transactional emails
Transactional emails play an essential role in B2B email marketing. They serve to convey important information to your recipients and
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Scenarios for Marketing Automation in B2B
There are three primary scenarios for using marketing automation. Used to generate and maintain leads for sales purposes. Scenarios for
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Marketing Automation: Automated Processes and B2B Campaigns
It’s high time to improve the collaboration between sales and marketing and to use the potential of customer data and
Digital Marketing
UX-Writing down to the small CTA button
UX-Writing down encompasses all digital communication. Small text blocks, microcopy, such as instructions or button labels, are also part of