Highlight important things and draw attention
It is important that you choose a few specific aspects to which you want to draw the attention of your […]
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Effective design of B2B transactional emails
Transactional emails play an essential role in B2B email marketing. They serve to convey important information to your recipients and
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Scenarios for Marketing Automation in B2B
There are three primary scenarios for using marketing automation. Used to generate and maintain leads for sales purposes. Scenarios for
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Marketing Automation: Automated Processes and B2B Campaigns
It’s high time to improve the collaboration between sales and marketing and to use the potential of customer data and
Digital Marketing
UX-Writing down to the small CTA button
UX-Writing down encompasses all digital communication. Small text blocks, microcopy, such as instructions or button labels, are also part of
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Demanding too much from the client
What to do? Remove everything that is not directly aim , at achieving the main goal of the one-pager –
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Collection of site semantics
And I know that such leaps are always the result of painstaking work in five areas: Technical condition of the
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Choosing the wrong benefits
If the product is sold during a certain season (for example, New Year trees), this point is not so important.
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Using a landing page without testing
Even reviews written by copywriters are seriously different from real ones. What can we say about those written in a
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When you think you have all the answers
This quote from Charles M. Schulz ? the creator of the famous When you think Peanuts strips ? gives a
Digital Marketing
The association’s purposes, its governance
Transparency : today? companies mainly use The association the method of verifying the association’s “credentials” on the web. It is
Digital Marketing
We are looking for partnerships, not ATMs to draw from
Study the companies you want to contact. Find out what We are looking they do? what other social initiatives they