The main names of the companies Sanrio and Sunny Brinquedos are celebrating 50 years in 2024, taking the opportunity to bring pleasures to their consumers and new marketing strategies to attract a new audience.
Mestres do Site explains a little more about the renewal of these long-known brands and offers insights into how these strategies can be beneficial for your business.
Consolidation of brands with children and young people
The famous white kitten with a red bow belgium telegram data was created by Sanrio in 1974 and was an instant hit with children and young adults. Despite urban legends surrounding the fact that she doesn’t have a mouth, the character has enjoyed growing popularity to this day.
The doll with hands in the shape of a “U”, also created in 1974, was created with the aim of stimulating children’s imagination and was gradually given several accessories and scenarios, captivating even more people.
New strategies and expansion of the target audience
According to the article on the Meio & Mensagem platform , brands have been working on new marketing strategies and expanding their product range to reach new audiences in recent years.
Playmobil invests in licensing to 10 key strategies of a digital marketing agency in peru bring new characters to its toy models, while Hello Kitty is present in a huge variety of products, from decorative objects to electronics.
In terms of communication, brands have australia cell numbers formed partnerships with other brands from different segments and invested in various marketing segments, such as digital, influencer and experience — especially during this period of celebration, with stores, artistic events and the launch of special products.
Over time, Playmobil and Hello Kitty have managed to identify a new target audience. In the case of the toy, the growth of the adult audience that is interested in this type of product, while the Japanese kitten has become an iconic character in the fashion world , no longer being something merely for children.
Don’t be afraid to innovate
It is very easy to think that the brands mentioned in this article are target. Audience or that they have lost market share because they were initially designed for children.
The fact that they are celebrating 50 years shows not only their consolidation in the. Market but also shows that they have not been “stuck in time. They have managed to renew their audience and their products. In addition to adapting to current marketing strategies that make sense with their objectives.
Review your communication strategies and think about how to improve them
Having a well-defined marketing strategy can help your company seek. Partnerships that are advantageous for your audience or that attract future new customers.
And what about investing in experience?
Hello Kitty, for example, will hold a live painting event in São. Paulo as part of its 50th anniversary celebration.
Whether it’s an activation with the aim of showcasing art or attracting attention. To a product, experiential (or sensory) marketing can be an interesting path. For those who want to have direct contact with the public — and if done well.
Other ways to have a communication strategy that generates more engagement is to. Adapt the message for each channel used (email, website, social media). Personalize communication for customers, and invest. In producing content that attracts attention and is useful for your audience.
Connect with the new generation
If your company already has a consolidated audience. How about innovating and connecting with a new audience through a product or service?
Of course, “new generation” doesn’t just refer to young people. Seniors can also be considered a new target audience for your company, depending on your goals and future strategies.