At LaGrowthMachine, many of our clients are building outbound sales strategies.
Based on our experience with them, we’ve developed our own method. And we want to share it with you.
We have seen that the most successful outbound campaigns have 4 linked stages:
1) Adequate lead prospecting;
2) Choose the right channel;
3) Create personalized messages;
4) Tracking messages.
Let’s look at each of these steps in more detail.
Step 1: Proper lead prospecting
This is the most important step in your outbound strategy.
Why? Because if you don’t target the right leads, all your efforts, time, and money will be in vain.
To find your target market, you need to dataset ask yourself what their main objectives are.
Which lead segment do you want to reach? What are their key characteristics? What are their needs and pain points?
You should be as specific as possible when answering these questions. The more precise you are, the easier it will be to achieve them.
For example, if you’re trying to sell new CRM software to small businesses, your ideal target would be decision-makers at those companies.
They could be general managers, operations managers, sales managers, etc.
Next, we’ll look at how to choose the right channel to drive your outbound marketing message.
Step 2: Choose the right channel
There are several channels for outbound lead generation.
Your outbound marketing team will need to focus tiktok in all honesty: how the social network will be useful for brands on the ones that best fit your target audience.
For example, if you’re targeting small business decision-makers, the best outbound channels would be LinkedIn and email.
They are two very effective channels to reach your B2B target audience , as they are usually very active on them.
Once you’ve chosen one or more channels, you’ll need to find the best approach to generating leads through them.
In the case of LinkedIn strategies , for example, you can generate outbound leads in the following ways:
- Creating ads on LinkedIn
- Sending prospecting messages on LinkedIn
- Emails;
- LinkedIn Groups;
- etc
Step 3: Create custom messages
In the B2B industry, the relationship with the customer is best outbound campaign much more delicate and elaborate than in B2C.
This means you have to invest a lot of time into crafting the right message, including copywriting, a well-crafted message structure, and personalization.
To make sure you do it right, you probably do it manually.
This means you will have to:
- Find your leads’ contact information (full name, title, company, etc.);
- Investigate them;
- Write a good message that speaks directly to them;
- Repeat for each lead.
If you do this process with LaGrowthMachine , you’ll save a lot more time and retain your copywriting, structure, and customization. You’ll also best outbound campaign add a multichannel experience.
All of this automatically!
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Our clients are achieving greater results in their outbound lead generation efforts, getting 3.5 times more responses with our outreach tool .
Step 4: Tracking Messages
If you want to qualify your leads, then you’ll need to take care of their follow-up.
When we refer to an outbound sales process , it means following up through emails, phone calls, LinkedIn messages, etc.
When we refer to outbound lead generation, it means ensuring that as soon as we identify a lead, we integrate it so the sales team can reach them.