He was considered the heir to the throne at a time when the two football giants Messi and Ronaldo were at the peak of their playing performances, fighting historic duels, scoring goals every week and breaking all football records every month.
At this peak, the young prince entered the pitch and it seemed to be his destiny to kick the two football gods off Olympus.
I’ll tell you the answer in a moment. But first I want to teach you one of the most powerful stylistic devices in copywriting.
A stylistic device that is said to have made the legendary Gary Halbert the best copywriter of his time.
Which one is it?
No worries.
I won’t overheat your brain or keep you in suspense, so here’s the answer:
open loops.
It’s so effective that it almost makes the reader addicted to your writing. It’s also a powerful tool that helps you make money from writing .
But what is an open loop?
The short answer:
Open a barrel – and close it later.
Do you want to know how it works?
An open loop leaves your reader with unanswered questions in their mind. This creates a circle that hasn’t been closed. And brazil email list because the brain is designed to hate open loops, it forces you to keep reading to find out the answer, closing the circle.
What does this technique do for your SEO?
Very easy:
If you manage to string one open loop after the other, your reader will be yours alone. Not even a pop-up of a half-naked lady will be able to tear his eyes away from your text.
And the best part :
This not only increases the amount of time your articles are viewed, but also the likelihood that your reader will do what you want them to do. What do I mean by that?
Experiments have shown that the longer a reader reads your text, the higher the chance they will buy something from you. The same applies to opt-ins and backlinks.
Here are 3 quick tips on how to incorporate an open loop into your text:
1) Ask questions. Why? tools to schedule your email campaigns They are like a magic spell and always work: the reader continues reading until the question is answered and the loop is closed.
2) Tell a story. This is not an invitation to write a novel . Use fast-paced storytelling . Lead the reader quickly to the conflict, but be numbers don’t resolve it. Leave it hanging in the air for a while.
3) Bizarre facts. Most motion detectors do not react to movement – but to heat. Such facts can be an entertaining introduction and lighten up the text. The reader usually asks himself what this fact has to do with the topic – and this question is a perfect template to build a bridge to your topic.