In fact, increasing CTR is often one of a company’s marketing goals on an ongoing basis.
As a refresher, CTR is essentially the number of visitors that click through to a target page (such as the CTA link at the end of a Click-through post) after first reaching the original page, compared to the total number who reached the original page.
How does interactive content boost CTR? Here’s an illustration.
Say you write a blog post that answers search email dataset intent for a common question in your industry. You’re going to end Click-through that blog post with a call to action (CTA), right?
That’s a good practice, of course, but some readers will tune out long before they get there.
But what if your CTA wasn’t just a paragraph online marketplaces: opportunity for new and old b2b customers at the end of a text-based post? What if the CTA was actually tied to a piece of interactive content?
Save that call to some other kind of click until uae cell number after the reader has interacted with a valuable piece of interactive content.
Once you demonstrate added value, you’ll typically generate more click-throughs, raising your CTR.