Of course, modern Instagram marketing is simply impossible to imagine without cooperation with bloggers. According to the company’s statistics Influencer Marketing Hub, today about 79% of marketers consider Instagram the main channel for conducting influencer marketing campaigns. According to the same study, companies earn an average of $5.2 for every dollar spent on influencer marketing. The benefits are obvious.
Of course, Instagram marketing will only work if all the basic rules are followed.
The right choice of influencer.
It is very important to work with those special database bloggers whose audience best matches your target audience. Otherwise, no advertising activities will simply yield results and you will waste money. Plus, you should consider your budget. After all, the difference in the cost of advertising cooperation with different bloggers can vary significantly. And the role here is played by far more than just the number of subscribers.
Thorough audience analysis.
A quick assessment of the audience of followers is not enough to objectively evaluate it. It is necessary not only to make sure that such an audience is suitable for you in principle. You need to see how active it is, what response the blogger’s publications receive, whether the requested price for advertising corresponds to the predicted coverage and results.
Determining the audience’s attitude to the blogger.
There are bloggers who literally gain an 7 poslovnih izazova za koje se trebate pripremiti kada krenete audience by hate. Yes, this is rare, but it also happens. Your task is to understand how loyal subscribers are to the opinion leader, whether they trust his recommendations, how they react to advertising, etc. If the blogger is not trusted or causes negativity in the audience, cooperation with him will simply not yield results. Even if he has a multi-million and active subscriber base.
Instagram marketing does not forgive haste in principle. And this is especially obvious when collaborating with bloggers. If you have decided to use influencer marketing as part of your brand promotion strategy, approach this issue carefully. Do not rush, first collaborate with micro- and nano bloggers who have a small but active audience and who have a high level of trust. Do not try to immediately promote your product to “millionaires”. This often leads to unjustified expenses that do not even pay off. We have already repeatedly discussed the topic of influencer marketing in the blog. Check it out if you missed it.
Results
Today, even those who were skeptical aol email list about Instagram as a marketing platform in the past agree that this social network has become one of the key tools for promoting products, services, and brands. If your business is still not on Instagram and you do not use Instagram marketing, then you are limiting your own access to a huge layer of potential customers. This can and should be changed today.
Remember that online Instagram marketing is not always expensive. In fact, it can be completely free if you are ready to work comprehensively.
You can use the following free promotion methods:
- profile optimization and publication of quality content;
- using relevant hashtags and geotags;
- audience engagement, engagement through Stories and Reels;
- partnership and mutual recommendations;
- geotargeting and local promotion.
This kind of “basic” Instagram marketing is possible without any financial expenses. Yes, it all takes time. And yes, quality advertising will still be more effective than such “natural” promotion. But these methods also work. Start using them today. You will be surprised how effective Instagram marketing can be even without serious financial investments.
