Successful promotion of a dental clinic website is impossible without understanding how competitors work. This stage is necessary to highlight the company’s advantages and determine what to focus on.
Competitor assessment should include the following parameters:
- age of competitors’ website special database domains;
- traffic to the web resource and its quality indicators;
- research into the keys that competitors are using;
- analysis of the structure of web resources;
- study of link mass.
The results of this analysis will form the basis of your SEO strategy.
Creating a promotion strategy
Preparing an individual SEO strategy allows you to plan the step-by-step promotion of a dental clinic website and then monitor the results.
When developing a strategy, the characteristics of the target audience are taken into account and the following is determined:
- project goals (it is advisable to set specific, achievable tasks);
- methods for achieving these goals;
- budget.
Implementation of the prepared action plan will help improve the company’s position in the market and attract new clients.
Keyword analysis and selection of semantic core
Selection of semantics for SEO dentistry includes:
- compiling a list of basic keywords. During this be comfortable with a minimalist lifestyle stage, they study what services the clinic provides, and research what keys competitors use in their work. To search for keywords, assess their frequency and level of competition, it is necessary to use Google Keyword Planner, Ahrefs, SEMrush and other tools;
- analysis of frequency and level of competition by keywords. The purpose of this stage is to select those keywords that will give the best result at the lowest cost;
- selection of specific long-tail keywords that may have less competition, but perfectly reflect the user’s request (for example, “treatment of caries in children in Kyiv”);
- cleaning the semantic core, which involves removing duplicate keywords and irrelevant queries;
- clustering. Grouping keys by meaning and type of queries;
- updating the structure of the online project, adding new categories and pages based on prepared clusters of keywords;
- preparing content using keys. Implementing them into headings, text, meta tags and link anchors.
Subsequently, you will need to monitor how effective the collected keys are. Be prepared to make changes to the search engine depending on demand, user behavior, and competitors’ activities.
Development of personal pages for doctors
We have already mentioned that promoting usb directory a dental clinic website requires compliance with the EEAT concept developed by Google. Preparing and posting personal pages of doctors is a mandatory step in this direction.
In these sections you must provide the following information:
- a short biography with information about education and qualifications;
- professional achievements – information about work experience, certificates, participation in conferences, seminars, publication data, if any;
- information about specialization. A clear description of the services offered will help patients understand whether the doctor is right for them;
- contact details. It is important to indicate the working hours and provide a link to the window for making an appointment. Links to pages on social networks or profiles in professional communities will not be superfluous;
- Demonstration of a personal approach. You can post a short message describing your life credo, treatment philosophy and approach to patients.
Photos and videos showing the doctor at work or at professional events will help to strengthen the specialist’s authority.
