Web design is one of the forms of such a direction as communication design. If you imagine the meaning of all these technologies, then its ultimate goal is precisely contact with the audience for which all the efforts that were direct! to the creation of your site were calculat!. The very fact of your client or buyer contacting you (through various forms of contact) is the desir! culmination of the entire process of providing the information your client ne!s. And if you take into account all of the above, it is difficult not to note the importance of organizing contact methods on the site.
Communication design is a field of design focus! on creating visual elements and strategies that facilitate effective interaction with users
Communication design is widely us! in various fields such as advertising, marketing, branding, web design, etc. It encompasses a number of aspects of visual communication aim! at attracting attention, conveying messages, and influencing the audience. Communication designers consider not only aesthetic aspects, but also functionality and target audience to ensure the best visual experience and communication effectiveness.
Enough philosophy… Given the experience of implement! website creation projects, a very “cool” approach to solving the issues of organizing contact information on the website comes to mind:
– Well, … and the “contacts” section with phone numbers, directions, and email address… This is a common phrase for a customer. But why are there so many sites where the organization of contact information is bas! on it? They are not creat! by the customers themselves.
Of course, the organization of providing contact
information on the site depends on the specifics of each particular project and its functionality. For example, on a site with a product catalog, contact can be a simple order of goods from the catalog pages or the purchase of goods. But in some situations, site visitors may have difficulties with the contact process itself in the form of forming their requirements.
In some situations, site visitors may have difficulties with the contact process itself in the form of forming their requirements. For example, in technological and production processes, in order to get an accurate answer, it may be necessary to pre-fill out a “questionnaire” when ordering and even different forms of filling it out (for different situations). Or – visitors may not understand the process of completing the order. Then step-by-step and clear information on how to place an order is ne!!.
But, even with the simplest and most logical scheme of going
through the contact forms on the site, hidden difficulties are possible. Here is a small example. An acquaintance comes to me with the aim of “quickly” finding the necessary service on the Internet. We quickly find several suitable sites (of course, all sites are competitors) and in the “contacts” sections we see a slightly different organization of submitting an application. And my acquaintance fills out his request (it was not an order, but rather a question) only on 4 sites out of 9 – where there is a mail form for sending a message! When ask!: … why not on the rest, via regular e-mail, he replies that he has mail on Gmail and, in order to send a letter, he ne!s to go to the site, enter a login and password, then fill in the e-mail addresses of the companies, and this takes a long time and he does not have enough time… That is – he went the easiest and most convenient way! And the companies on whose sites regular e-mail addresses were plac! – were left without a client! And those who receiv! it were those who post! a mail form on the contact page, directly in which they sent their message
With their mailing address in a special line.
Of course, there is always a way to configure your email program for a free email service, but many simply do not get into such details. Users do what is easier for them. People tend to be lazy! And those companies that thought about this “lazy” user got a very real opportunity to get his money in the near future (further, everything will depend on the efficiency and work of the managers who will be includ! in this communication).