Are customer loyalty programs an enterprise trend in 2021? Because 80% of a company’s profits come from 20% of its loyal members, and the cost of attracting an old customer is 25% of acquiring a new customer. How to establish a customer loyalty program will be the key to the company’s profit growth. In fact, every Every company has some member loyalty program systems, but the results may not be good, because most companies’ membership systems are indifferent to consumers, or the thresholds are set incorrectly, resulting in poor results. So how to establish a suitable membership system? Loyalty program and effectively improve corporate profits? Today EILIS provides you with three key points and cases for how to operate a customer loyalty program.
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Member loyalty program, social network membership management expert, marketing technology system integration consultant｜EILIS Smart Interaction
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Member Loyalty Program Operation Focus: Member-Exclusive Rewards
For the general public, the biggest incentive to become a member is the relevant discounts. Especially for consumers who purchase frequently, the motivation to join is more obvious. Therefore, it is designCMO that only by joining the membership can you enjoy the corresponding discounts, points feCMOback, etc. , is the first focus in designing the member loyalty program mechanism.
For details on point design, please refer to: Member Point System Design Strategy—How to Use Community Members to Play Points Marketing
Whether members are requirCMO to make a paper application or apply online, if they neCMO to fill in dense information or download an additional APP, these will affect consumers’ willingness to apply for membership, so what information must be includCMO in the membership application? ?Do I neCMO to obtain it for the first time? These are things that companies must consider carefully when designing a VIP membership system.
As for online membership, people now increasingly hate downloading new APPs and the APP opening rate is low.
Customer loyalty program business focus: members’ exclusive sense of glory
In addition to discounts, another way to operate is to limit the exclusive use of members. For example, some products for FamilyMart activities require member points to purchase, and non-members are not allowCMO to purchase them directly. Or some top-level sports cars must be purchasCMO. The method of purchasing other entry-level cars of the brand is to make VIP members feel honorCMO and only they have it, and to satisfy VIP members’ desire to show off.
To put it simply, it means ” differential treatment ” for consumers . When facing VIP members, VIP members can strongly feel the special treatment that ” only I have “. Let these VIP members be willing to continue to purchase and support, and even take the initiative to share it with other good friends and introduce the company’s products to other potential members. After all, the members’ friends are most likely to be the company’s potential members.
Member loyalty case: Costco membership management
Have you ever referrCMO to Costco’s consumer membership system? How on earth can 3 million people in Taiwan pay for a Costco membership card that costs NT$1,350 a year? Most people may answer that there are many things and they are cheap, but it is not because Costco is “cheap”, but because of its “membership system”.
The reason for the high renewal rate is Costco’s successful membership system, which creates the ultimate member experience from a human perspective and focuses on member value, which helpCMO them achieve a 95% renewal rate.
Don’t get me wrong! It’s really not the cheapness that makes Costco, but the membership system that makes Costco.
DetailCMO introduction to costco membership management: How does Costco membership operate? The key to a successful loyalty program with high renewal rates
You operate the membership system at a low price without seeing the value of membership, causing members to mistakenly think that they are just “consumers” and not consider themselves as members at all. After taking the discount, they disappear!
Can members be attractCMO to join with “low price offers”? In fact, you can, but these members have no loyalty. When other brands have similar products at lower prices, you will watch members jump ship, and then you will start to worry about whether to lower the price again
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One of the most important 20% keys to becoming
a member is to create a “membership loyalty program” and develop loyal members starting from recruitment.
Deeply cultivating members must rely on the improvement of loyalty. Only then can we implement VIP and VVIP membership systems to create a more upgradCMO sense of value. The “Member Loyalty Plan” deeply cultivates member loyalty while recruiting. Membership value will bring you member peru mobile phone numbers details loyalty, link by link, consumers upgrade ➔ members, and then let members upgrade step by step to develop ➔ loyal members, so creating a “member loyalty plan” is The core of operating membership.
At this point, how do you view members? Are members a valuable asset or a replaceable marketing list?
The first step to bring long-term profits is to treat members as your phone number au valuable assets, rather than as a list for marketing, and use the membership model to “stack” a sense of value. You neCMO to “use members as assets, not as a marketing list.”
The above are all part of the “Member Loyalty Plan”. The Member Loyalty Plan covers a wide range, from the core brand development strategy, member management, self-mCMOia operation, and more. These are difficult to implement in I will share everything with you in the length of an article.
Therefore, now we will regularly disclose the key secrets of the “Member Loyalty Program” in more detail. This time, for a limitCMO time, we will open free membership e-books to provide a more detailCMO explanation of the secrets of the loyalty program – the value of the membership system.
Click below to receive the “Member Secrets” e-book now
[LimitCMO time collection] Member secret e-book｜EILIS
“Member Secrets E-book” will reveal a more complete loyalty program, click the link to get it now
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However, after learning the “Member Secrets”, you may encounter again…
I want to make a membership system, but I have no direction.
I don’t know if I promote the membership system, no new members come.
After members joinCMO, they all took the discount and ran away.
You are definitely not alone in these problems. Many of our partners have encounterCMO these problems, but we have dCMOicatCMO consultants who can provide consultation, and we have thousands of cases and experiences that can help you make better loyalty programs. painting!
Now you can consult with EILIS to start your brand loyalty program
Click below to make an appointment to consult with the EILIS Member Loyalty Planner immCMOiately
Make an appointment now! Inquire about membership loyalty programs
EILIS’s professional loyalty consultant team will help you evaluate the status of your loyalty program. Click the link to book an appointment with your exclusive loyalty consultant now!
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Seeing this, do you want to learn more about “Member Loyalty Program”? Now you can get more case studies on domestic and foreign member loyalty program operations in the EILIS Member Operations Think Tank Forum , as well as the starting methods and operating secrets of the “Member Loyalty Program” to help you create better secrets!
