Device Targeting: Optimize Your The solution is to add the words causing this unnecessary competition to the negative keyword list . However, manually adding keywords will only work for a relatively small keyword list. Imagine if you have dozens of product categories, there could be hundreds of intersections.
In our PPC Keyword tool , we have a very handy feature that allows you to highlight conflicting keywords and add them to the negative keyword list with one click.
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Find the best keywords Device Targeting: Optimize Your for your ads
According to numerous Google studies , 69% of smartphone telegram data owners turn to mobile first when they need to do a search, 76% of them visit a business related to that search within the day, and ultimately, 28% of those searches result in a purchase.
Given these impressive statistics, in 2018, mobile campaigns are considered an important factor in evaluating the quality of Google Ads accounts. For PPC specialists, this represents new opportunities, but also new challenges. Mobile users are different, and they shouldn’t be treated like desktop users.
Aside from the obvious need to have a fast, mobile-friendly site, there are two important things you need to do if you want to get better results.
Perform mobile-specific keyword research
Many search terms don’t have the same popularity cpc map new tool to evaluate cost per click on desktop and mobile. Their CPCs may also be different.
Source: SEMrush Advertising Research Report
So, if you want your mobile campaigns to bring you meaningful results, mobile-specific keyword research is essential. A lot of keyword research (finding related and long-tail keywords, analyzing CPC and seasonal trends, etc.) can be done with SEMrush for both desktop and mobile.
Additionally, with mobile-first indexing on the horizon, we’ve added mobile analytics for 17 countries to our tools . So, if you’re targeting customers internationally, this update is for you.
Internal Linking Report in Site Audit
Maintaining site health—from surface clean email to in-depth analysis—is a vital task for any SEO specialist. To simplify this task, this summer we added a new thematic report to our Site Audit tool : Internal Linking.