With the mandatory quarantine caused by COVID-19, our shopping habits have changed drastically. Shopping and researching online, which was already common, has become even more so: 29% of consumers have started to shop more online, including basic products such as supermarket items and meals.
Therefore the need for a digital presence for your business
has become a matter of survival. After all, what is not seen is not remembered.
So, if you’ve already been planning some vnpay database online actions, it’s high time to step them up. We’ll help you with strategies to work on your digital marketing during the pandemic, boosting your business and improving your revenue!
Good digital marketing strategies during the pandemic
It’s hard for someone to buy colombia mobile phone numbers details something without researching it on the internet first: 97% of people already do this before buying something in physical stores. Think about it, you’re probably one of those people. It’s much easier to buy something with relevant information at hand.
When you make content available, you are australia cell numbers creating a closer relationship with those who buy or intend to buy from you. In short? You need to work on social media and be found by Google. So, let’s look at the strategies, shall we?
Create or update your blog
Having a blog that answers your audience’s questions fosters good relationships. Think about content that addresses the entire sales funnel, such as understanding the need, consideration and decision.
Working on the keywords your customers are searching for helps a lot here too, tools like SEMRush provide great ideas. Remember to post frequently, for example, two to three times a week.
Work on your online store
It is the fastest way to convert sales. On your website , it can be together with the blog. Work on links from one to the other and also from social networks to your store.
It is worth mentioning that the virtual store alone does not solve your digital presence , you need to bring the public to it, so social networks and blogs are vital.
Update your social networks
Facebook, Instagram, LinkedIn, Pinterest, Twitter… There are many options, but you don’t need to be present on all of them. After all, there’s a lot of manpower for all of that, right? The secret is to know your audience and be present on the networks they’re on.
brings together young people and older people
Twitter brings together young people. LinkedIn is a good choice for those Digital marketing during who work in B2B, while Instagram and Pinterest reinforce B2C sales. By building your buyer persona, you start to understand this.
Then just work to promote engagement
share content, promotions, giveaways, talk to your audience and use CTAs (calls to action) that educate people. Posts should be made at different times of the day to reach more people.
Host webinars
Many businesses were betting on in-person
events before the pandemic, such as inaugurations, product launches, business anniversaries, etc. But bringing people together has become complicated now.
Bringing your audience together in webinars is a way to stay connected. There are several platforms that make it easy to host these webinars.