Take your marketing to the next level with marketing automation platforms. While this means you’ll have to pay for yet another piece of software, it can eliminate some of the manual work you currently do, so your staff can spend more time on strategy and less time on other tasks.
The best marketing automation platforms on the market may be too complex or expensive for small businesses. Instead of just using a platform you’ve heard a lot about, check out this list of the best marketing automation platforms designed specifically for small businesses.
Best Marketing Automation Platforms for Small Businesses
Learn about the best tools to automate your country email list marketing efforts and reach customers at the right moment, when they’re ready to learn or buy from you.
1. HubSpot
You’ll see HubSpot on almost every list of top marketing automation systems, and for good reason. HubSpot isn’t just good at creating intuitive technology, it actually wrote the book on inbound marketing and continues to innovate around the buyer’s journey to help companies connect more deeply with their customers.
While you’re evaluating platforms, here’s an overview of the key features that make HubSpot a great solution for small businesses.
- Email automation: Send the right emails at the right time to expand your audience reach and manage your content strategy. If you use HubSpot for email marketing and website hosting, you can send emails based on website interactions and reach customers at key moments when they’re most likely to respond.
- List Segmentation: Train HubSpot on what china business directory a highly qualified lead looks like and enjoy automated segmentation. Engage with leads based on their likelihood of conversion or their level of interest, so you don’t oversell those who are still exploring their options.
- Lead Management: Track all interactions with leads without having to log in and make profile changes. Automated lead management allows sales and marketing teams to engage with customers as and when they need to, while automatically tracking those interactions.
Pros
- A popular platform with a lot of available resources and certified professionals ready to help you create an account.
- Ability to add services as your business grows, including customer service tools and a sales center
- Using different tools in a package allows step 4: check for technical errors you to save money on purchasing multiple products.
Cons
- Free account is very limited
- Plans grow quickly depending on the number of contacts
- It is difficult to determine which certified professionals are the best.
2. ActiveCampaign
Another great option for small and medium-sized businesses is ActiveCampaign. You have a variety of subscription options depending on the tools you need access to and the actions you want to perform with the software. Here’s a look at the best features the platform has to offer.
- View active automations: The platform provides a clear set of tasks based on the automations you have set up and allows you to customize them from the main dashboard for maximum efficiency.
- Segmentation: Segment your audience to achieve better results and make customer interactions more valuable. Use these segments to personalize customer interactions and increase engagement.
- Drag-and-drop workflows: You don’t need to be a tech savvy to use the platform. The drag-and-drop workflow builder helps you automate actions with ease and confidence.
Pros
- Comprehensive automation services
- Ability to add machine learning, SMS, sales tools, CRM and more.
- Some types of marketing automation are available even in trial plans
Cons
- As with many platforms, you may start paying expensive subscription fees as features are added.
3. Klaviyo
A platform that’s especially easy to use thanks to its drag-and-drop editor is Klaviyo. You can use this editor for everything from workflows to creating forms. Place elements exactly where you want them without having to code.
Not only is the drag and drop editor, but the entire user experience is clean, making it easy to get the hang of it and start managing your marketing automation with ease.
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Some of the key features worth noting include:
- Drag and drop editor for all aspects of marketing automation
- Out-of-the-box automated features to help you get started, such as preventing lost sales or nurturing new subscribers
- 300 integrations with other software systems to ensure compatibility.
Pros
- Large library of templates
- Intuitive interface for quick learning
- Great price
Cons
- Fewer workflows than competitors
4. Brevo
Formerly Sendinblue, Brevo offers cloud marketing with access to a variety of tools. Use the software for everything from landing pages to SMS marketing. Automate engagement across platforms.
Some reasons why you might choose Brevo for your marketing automation include:
- Workflow templates to help you get started with automation: Get started quickly automating your interactions with templates for common automations. These include welcome emails or new product launches. Customize these workflows using the drag-and-drop editor.
- Custom Workflows: While you’ll find plenty of templates in the program, you can also take full control of the workflows you need to run your business. Create custom entry points, exit points, and everything in between.
Pros
- Some automation features come standard with lower-tier plans, including the free one.
- Custom workflows let you manage your marketing in a way that delivers the best results
- The platform is created specifically for small businesses
Cons
- Higher-tier plans require custom pricing, which means they can become expensive as your business grows, forcing you to upgrade to a new plan later.
5. Mailchimp
While Mailchimp is best known for its email services, it’s a diverse platform with a variety of tools to help you manage your marketing automations. The user-friendly platform makes it easy to get started. And while you’ll find plenty of pre-built projects to help you get started quickly, you can also create your own workflows to engage with customers in a way that works best for your business.
These features make it attractive to many small business owners and their marketing teams.
- Ready-made scripts cover everything from customer re-engagement campaigns to abandoned cart emails.
- Automatically schedule campaigns based on the optimal time for each recipient
- Automate content distribution via RSS
- Sending messages based on behavior
- Handle transactional emails on one platform.
Making the Most of Marketing Automation Software
Once you start paying for a marketing automation platform, you will:
- Think like a customer: Don’t just send messages that benefit you. Think about what the customer needs and is interested in. This way, you will focus on customer-oriented messages, not just sales promotion.
- Engage with existing customers too: Sometimes marketers overlook existing customers in their rush to attract, nurture, and convert new leads. But existing customers need automation, too. Show them how much you value their business and support by engaging with them on an ongoing basis.
- Work with the pros: Marketing automation experts spend their days analyzing the customer buying journey and customizing automations to fit that journey. They know the common workflows you need to create to welcome new customers, meet them on-site, and move them to the next step in their journey. New Light Digital is a digital marketing expert who can help you create automated processes and provide a full suite of services across everything from content marketing to technical SEO. Build inbound marketing and nurturing funnels that work with the experts at New Light Digital. Schedule your free consultation now.