A product that attracts the attention of a potential buyer. Its main task is to interest and collect contacts. The main requirements: it must be free and easy to get.
Include a free sample of the product in the line. It can also be a template, a checklist, a test, an introductory webinar.
For example, online schools may offer a free career guidance test. To do this, the visitor needs to leave their email.
Tripwire
An inexpensive product that introduces the buyer to gcash database the product’s capabilities. A good tripwire, although inexpensive, should provide real value and be a truly useful product.
This could be a product in small quantities or with limited functions, a 30-minute consultation or a monthly subscription for 1 ruble.
If we continue the topic with schools, then a cheap how do you see the future? do you hope to return to gaza? product here, for example, is a mini-course for 1000 rubles on introduction to the profession: what analysts do, what areas of work there are and what are the growth prospects.
Main product
The entire line is built for the sake of selling the flagship product. It brings profit to the company. The client is going to buy the main product to solve his problem. This is the main task of the flagship.
Examples of the core product are a mid-priced tariff from a cyprus business directory service company, mentoring from a business coach. In an online school, this is a six-month course for a data analyst.
Profit Maximizer
A maximizer product is designed to increase the check. This is upselling: phone accessories, desserts in a coffee shop, discounts on other product groups when buying the main product. Your line may also include additional services: delivery or a personal manager.
In the example with online schools, they offer to purchase an additional course related to the main one with a 30% discount. For example, a course on training to become a product analyst.
Premium product
The most expensive and exclusive product. It should be sold when the client wants to receive individual conditions. This could be a VIP tariff with a price on request.