I strongly advise against abruptly leaving a platform without a thorough evaluation.
In this inventory, it is advisable to proceed pragmatically. I strongly advise against an abrupt departure of a platform without a thorough evaluation. Many government agencies have, after Musk took office, doubts about the policy and the future of Twitter/X. Although adjusted policy can be a reason to leave whatsapp lead the question is to what extent this is well-considered, especially with regard to issues such as ‘disinformation’.
These are complex issues where the government’s interests can differ greatly from those of the citizen. It is also an option to wait and see how the platform and regulations develop. Or, as mentioned, to do your own research into the wishes of your target group.
3. Master the art of (effective) cross-posting
Cross-posting by government organizations is already rare and when they do, they often miss the mark. In 2024, you will no longer be able to share general content blindly on all channels with impunity. For example, a boring horizontal video about the energy transition has no place on Instagram Reels.
So avoid blindly reposting. Align your content with the culture, norms, best practices, and formats of each platform. Content mapping is an effective method for this. Successful cross-posting requires attention to goals, visual and textual specifications, and interactions on each specific platform. This applies not only to campaigns but also to daily content. To better organize your social media content, using a social media canvas is a valuable tool.
Click on the image for a larger version.
Social media canvas from Cycle Media
Instead of focusing solely on business and informational content, government organizations will need to harness the china numbers power of entertainment, creativity, and content creators to capture the attention of their audiences by 2024. It is relevant here that Meta will need to stop offering personalized ads and is desenvolva uma campanha eficaz de marketing eamil currently rolling out ad-free subscriptions for Facebook and Instagram . This could have implications for governments using ads to reach and engage citizens.