Online business This means that companies need to have professionals trained for this purpose, and therefore, through ISDI’s Digital Business Executive Program, executive profiles will be able to understand and lead the change towards digitalization and disruptive technologies.
What is a Pure Player?
Pure Player refers to a concept used to talk rcs data about businesses that do not have a physical space for sales, that is, their conceptualization, sale and distribution is done 100% online. These are companies that are dedicated exclusively to e-commerce.
On the other hand, Pure Playing companies are characterized by making the most of digital platforms and offering their services and products through a website or other digital channels such as social networks.
In short, they have two important characteristics that differentiate them:
They only have an online presence , so their reach is broader than if they were a physical store.
They have very attractive discounts and offers thanks to the reduction in maintenance costs.
What benefits do we find in Pure Players?
Of course, not having to spend resources fintech seo tactics to increase traffic and gain more customers in physical stores is an important advantage that Pure Players take advantage of to be able to make more aggressive offers on their products, but this is not the only advantage that this online business strategy has. Other benefits of Pure Players are:
The initial investment is very low due to the savings in expenses associated with the physical opening of the business. This makes it a much more affordable way to start a business and democratises the market, giving opportunity to creative ideas.
They only have one sales channel , which makes it easier to focus attention and manage the sales strategy. For a physical store, converting to an online sales model hong kong lists means a change that will require greater attention. In addition, they will have to think about a logistics system and increase the number of workers, needing people with different specializations.
They have more room to maneuver in the face of change .
Their products can reach anywhere and can
also be online business managed from anywhere. Their growth possibilities are much greater, since the barriers they have to overcome to reach other countries or regions are much lower.
Social media is becoming your ally to passively reach customers without being too aggressive. Whether it’s advertising, collaborating with content creators or even your own content, e-commerce companies can take full advantage of the network.
Some examples of the Pure Player
Pure Players can operate in a multitude of sectors, so virtually everything can be sold via e-commerce. Below, we will look at some successful examples that use this business model.
Asos
One of the most important businesses in the fashion world has chosen to develop exclusively online . This British company has been selling exclusively online for over a. Decade and reaching new buyers thanks to the different. Tools offered by social networks.
This supermarket operates only online and reaches
different Spanish cities such as Barcelona, Madrid, Bilbao or Valencia. This e-commerce offers the purchase of products and their subsequent delivery to the home. In the case of Ulabox. The entire company has a 100% online structure and prioritizes the hiring. Of talents that can solve problems in the sales chain.
Free market
In addition, it has free shipping without the need for a subscription and has its own payment method.