From achieving results How many times have you wished the month would last longer than 30 days, just to have time to reach your sales target? The truth is that if this feeling occurs frequently, it is a sign that something is not right and needs attention. After all, the pressure for good results comes from all sides, since sales are what guarantee the continuity of the business.
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It turns out that, generally, when managers realize that there may have been an error, they involuntarily end up thinking about how sales can improve. It is as if the “blame” for not achieving targets always falls on the sales team. But think about it: are there not flaws in previous processes?
It’s a bit uncomfortable to look at this considering targeted email marketing methods that what precedes the moment of negotiation with the client can be the responsibility of the manager himself, right? Poorly planned goals, marketing from achieving results campaigns without proper direction and generation of unqualified leads are some examples. These situations contribute negatively and can prevent the team from reaching the sales target.
But don’t worry. In today’s article, we’ll cover more about these points and explain how they affect closing deals.
Poorly planned sales targets
In some cases, the lack of a well-planned sales target can data backup and recovery services: what’s changed in 2024? contribute to the company not achieving the expected results. Let’s suppose that when establishing the figures for the year, the company based itself on a sales forecast that was not supported by real data from the corporation. This can happen due to a lack of control, due to using suggestive data and not investing in the right tools. Of course, the goal of every business is to sell more and more. However, if the projection is not accurate, it is likely that managers will define figures that do not match the company’s reality.
if they do not match reality
how will the sales team be able to achieve them?
Therefore, it is essential that there is detailed and assertive monitoring of the future sales forecast.
Targets that are well above average, which are unlikely to be achieved, are a sure way to demotivate the sales team.
Untargeted marketing strategies
If you read this and immediately thought that the problem lies phone number spanish with marketing, don’t worry. The main reason why marketing strategies fail to achieve sales goals is the lack of communication between the sales team and the department. In fact, corporations should keep in mind that both sectors need to be seen as complementary. It seems unlikely that one could be successful without the support of the other. Marketing cannot develop efficient campaigns without from achieving results information from salespeople. And the team cannot sell if there is no strategic marketing positioning.
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Therefore, if you, as a sales manager, are not very involved with the department, this could be a big mistake. Talk to your employees and ask them about the challenges and barriers they encounter. Try to understand what your customers’ pain points are and how you could help them solve them. This allows marketing to create strategic content that will spark the interest of your target audience. Consequently, they will gradually begin to see the company as a reference for specific issues.
Once the materials start to delight people, your sales team can communicate with more prepared leads. Since they will have already had a relationship with the company, even indirectly, the initial approach becomes more efficient.
Generating unqualified leads
In line with what we said earlier, when marketing strategies are not well structured, unqualified leads may be generated. This means that the target audience is not necessarily the one you consider to be your ideal customer.
This is what usually happens when sales and marketing departments don’t work as integrated as they should. As a result, the leads generated by the campaigns aren’t ready to move on to the next steps.
They may become good opportunities in the future, but initially, they are people who are just researching or consuming the materials at an information level, for example.
However by developing a strategic
plan in which both sectors communicate and work together, it is possible to have more assertive qualification. Filters are created to identify qualified leads and the level of engagement with the company is monitored.
This way, salespeople can contact those who are “hotter”from achieving results and willing to purchase a product or hire a service.