Ubersuggest is part of a project by Neil Patel that last year! from a keyword research tool ! evolved also introducing the possibility of monitoring the ranking of your site. In a few years! from a simple keyword research tool it has become a real suite.
In this case too it is possible to create a project – that is! add a site – and have an overview of its performance on Google.
Google Rank Checker
Like the software mentioned so far! Google Rank Checker is free up to a certain number of keywords! after which an upgrade to the paid version is required.
How Google Google positioning Search Works
The practice was clearly the easiest part! but job function email list in my opinion it is important to know a minimum of basic theory about how Google works and the process of generating search results . This helps you better understand how Google search works at a basic level and to master some technical terms and better understand the tools mentioned.
First of all! Google! based on a search performed by the user! returns a SERP – Search Engine Result Page – generally divided between paid results (at the beginning and/or end of the page flagged by the word “Ad”) and organic results . When we talk about SEO and positioning on Google ! as in this case! we are referring to all organic results that are conditioned by the optimization work done on the site.
To achieve this! Google uses a system called spider ! which scans the web in continuous search of new information to save in its index. Once this information has been identified! it activates the crawler which analyses and catalogues it! making it available in the results.
The steps to return the organic result product line and related concepts are therefore the following:
This entire process is explained perfectly in this official guide ! which illustrates in detail how Google search works .
Difference between positioning and indexing
These three phases just mentioned are completely distinct from each other! but are often mistakenly used as synonyms! in particular the terms indexing and positioning .
- Indexing means that Google’s spider has already scanned the web (crawling)! found new information (e.g. an html page) and uae cell number saved it in its index (indexing).
- Positioning instead means that the previously crawled and indexed page is returned as a result on the search engine based on a given query. Google chooses to provide the best result to its user based on a given search.
The fastest way to understand if a page of a site is indexed is to use the advanced command and see if this page has already been identified by Google positioning Google. For this topic I have created a dedicated guide to understand how to index a site on the search engine .