If you want to use emojis in your emails, in this article we will share with you everything you need to know when using emojis in your emails.
Why Do Marketers Use Emoji in Emails?
Inboxes are a place where you get a limited number of emails opened and can get lost in the crowd. That’s why marketers are increasingly embracing emojis, especially as they’re an easy and impressive way to stand out among subscribers. They phone number library aim to connect with email recipients by using emojis to replace or complete words.
Fifty-six percent of brands that use emojis in their email subject lines have a higher open rate, according to a report by Experian. As you can see from the research, the impact and benefits of emojis on email engagement are undeniable.
Not only that, there are even more reasons to use emojis in your subject lines:
- Emojis in subject lines lead to a bryansk resident has questions for the bryansk authorities higher response rates than traditional email, meaning you could be missing out on an opportunity to engage with your readers if you don’t use emojis.
- Only 2% of company emails sent to private clients use emojis in their subject lines. This gives other businesses a chance to set themselves apart from the competition.
- Using emojis can help your subject lines fit on mobile devices.
What to Consider When Using Emoji in Subject Lines?
Before you start using emojis in singapore number your subject lines, ask yourself the following:
- Does the emoji make sense and will my subscribers understand the content?
- Do I have enough subscribers on devices or systems that support emojis?
- Do I start with a good subject line?
- Do I test the use of emojis and how they impact my email performance?
- Does my subject line make sense if emojis don’t display?
If you answered yes to the questions above, it might be a good time to start testing emojis in your subject lines.
How to A/B Test Emojis in Subject Line
Your brand, email subject, target audience, emoji type, emoji quantity, etc. all play a role in the success of your subject line. Since these factors are different for every business, it is not possible to give a definitive yes or no answer to the question of whether or not to use emojis in your subject lines.
But doing regular A/B testing will give you an answer over time. But remember to always change one element at a time when A/B testing. First, test a subject line with and without emojis. Then test different types of emojis. Then test the amount of emojis. Repeat and keep testing until you see what works and what doesn’t work with your subscribers.