Tony Stark is an arrogant peacock – but still popular with the audience.
The BBC’s Sherlock Holmes is a sociopath – but people love him.
Maximus in the film “Gladiator” has a fixed value system and does not deviate from it. The audience admires him for this.
I know.
The temptation is great to make your hero “perfect”.
That he has an answer for everything. Always follows logic. And adapts.
But that is poison for your story.
It becomes as boring as a press release.
Even when you tell your company story, you should include the founder’s opinion.
Your business – and you yourself – must have your own strong opinions.
Otherwise you will get lost in the same old thing like a concrete block.
What is the why of the story?
Dale Carnegie is a master of this technique.
He shows us how in his book “How to Win Friends”.
He tells page after page of one story.
Why?
To get his message across:
“Never criticize.”
All stories have denmark email list the same “moral of the story.”
Therefore, always ask yourself: What is the core message of this story?
Why am I telling it?
What effect does it have?
Unfortunately, we often meet people who have no feeling for this. They tell stories, but don’t know what the point of the story is.
For this reason:
First, make it clear to yourself what the story says.
Then think: Does this fit the current situation, my article or my brand message?
There is a lot at stake in a good story.
The hero loses his marriage, his job, his money or even his life.
You can easily transfer this technique into your content marketing :
Tell the reader what is at stake.
Say:
What does he gain from reading the article? And what does he lose if he doesn’t read the article?
Example:
“In this article I’ll show you how you can save up to 3,000 euros in taxes. And at the end I’ll tell you the most expensive tax high unsubscribe rates if customers feel overwhelmed mistakes that can cost you up to 5,000 euros. Every year.
I will also give you 3 be numbers examples of how you as an entrepreneur can legally reduce your taxes without using complicated models.
Plus: I’ll reveal how much tax I saved last year using my WHID method and give you a template to follow my example.”