In the fiercely competitive FB community, if you want to gain brand exposure, you can traditionally only do so through advertising. How can you reduce costs and maximize exposure? Now let’s take a look at how women’s clothing brands “LOVFEE” and “Catworld” use FB interactive robots to browse the community and attract fans’ attention!
EILIS smart interaction
Member loyalty program, social network membership management expert, marketing technology system integration consultant｜EILIS Smart Interaction
EILIS smart interaction
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Member loyalty program, social network membership management expert, marketing technology system integration consultant｜EILIS Smart Interaction.
Brands want to gain exposure on
The fiercely competitive FB community. Traditionally, they can only do so through advertising. How to reduce costs and maximize exposure? Now let’s take a look at how women’s clothing brands use FB interactive robots to browse the community and attract people. Fans’ eyes!
Enterprises that operate communities hope to have more interactions with fans and customers, improve fan loyalty and stickiness during the interaction, and expand brand awareness through the vast community.
If you are running a community, you should know that the FB algorithm is constantly changing, and it is becoming more and more difficult for fans to spread their business. In the past, most of the methods could only be marketed through advertising, and they also achieved good exposure results. However, as the trend becomes more and more After more and more people join the FB community, the cost that companies need to pay for maximum exposure in the same placement has become higher and higher. You can imagine that if a fan only reads 10 posts a day, there are 10,000 A corporate brand wants to seize 10 slots among fans. It is difficult to let fans see its products. Now it is only through advertising to gain exposure. The price the company has to pay is no longer in line with the efficiency.
Use interactive robots to break through low social reach
Facebook Mark mentioned at the Facebook conference that in the future, Facebook posts will favor two types of posts, one is posts between family and friends, and the other is highly interactive posts . Interactive marketing will become more and more important. , which is why chatbot interactive marketing applications are becoming more and more important to communities.
Today’s users have received too many advertisements and are tired of advertising. However, users like valuable or professional knowledge content very much and are willing to continue to pay attention. This can be achieved by using chatbots for interactive diffusion. Low cost and high diffusion effect.
Gamified posts are highly interesting and increase reach efficiency
Different from general posts that transmit information in one direction, gamification posts focus on the interaction with fans. The types can be divided into many types, such as digital problem solving, plot-based puzzle solving, psychological tests, guessing, etc. Since LOVFEE mainly To sell women’s clothing online, we choose a theme that is very suitable for the female target group, and use psychological tests to design a process that women will be interested in.
For example, LOVFEE once published a horoscope post, which was paired with a FB interactive robot. When a fan left a message about his zodiac sign on the post, LOVFEE would automatically send a private message about the horoscope to the fan. The content of the post is as shown below.
LOVFEE has hidden a small ingenuity in this process
At the end of the fortune content for fans, it attaches corresponding product information links to guide fans to purchase and improve sales performance.
Different from directly providing sales information, through gamification packaging, fans can be gradually guided through the situations and processes you design, and their willingness to click to make a purchase will also increase.
Catworld, also a women’s clothing brand, uses the interactive robot’s post application to promote promotions with event schedule discounts. Fans only need to leave a keyword message, and Catworld will privately message the event discount code to the fans, further attracting fans and customers in the community. Direct you to the official website to make a purchase.
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Active remarketing to turn customers into repeat customers!
Interactive robots are also a marketing tool. Companies can take the initiative to conduct one-to-many broadcasts. For example, Catworld uses the broadcast application to carry out preferential promotions for fans who want to receive notifications, so that customers who have already purchased at Catworld can Wake up frequently.
In addition to discount information, broadcast notifications can also be paired with heartwarming greetings or informative content. Taking Catworld as an example, you can share with fans colombia mobile phone numbers details the tips for choosing women’s underwear or recommend popular styles of the season. Those who have not purchased Catworld products yet New customers are more likely to make further purchases because of knowledge sharing, and diversified information content is promoted.
Deeply cultivate customers on multiple platforms
In addition to FB fan pages, LINE official accounts are also communities operated by corporate synchronization clubs. Most people use LINE as a customer service channel to handle customer phone number bl product issues or respond to customer service questions. However, customer service staff cannot be on call 24/7 to respond. Customers If you encounter problems when purchasing, you usually want to get answers quickly. At this time, if you import LINE interactive robots and design keywords to automatically reply to quickly respond to user questions, do a preliminary screening first. If you really want to find a real person, then use the real person to Further contact through customer service channels will reduce the burden on customer service in responding to regular issues and improve service quality for customers who need live customer service.
How else can you make the most effective use of FB fan groups?
In the past, most people have used FB fan groups for brand exposure, but I don’t know how to use these people more effectively to make a large number of potential consumers aware of you, willing to further interact with you, and eventually become yours. Fans are something everyone who runs a fan page needs to think about. In fact, gradually FB will become more and more like WeChat mini programs. The next step in community management is to use miniApp as the main battlefield.
EILIS specializes in providing this type of service, which we call Chat mini App. It turns LINE and FB Messengeressenger into company-specific community digital membership cards. If you are interested, we have dedicated consultants who can provide consultation, and we There are thousands of cases and experiences that can help you create better loyalty programs!
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