Marketing commodities have become an essential tool for increasing online presence and successfully achieving business goals. At Econsultoria, a digital marketing agency , we want you to know what they are.
In marketing, a commodity refers to a set of similar elements used to promote homogeneous services or products that are difficult to distinguish from other similar strategies competing in the market. From now on, you’ll learn what these simple strategies are all about. Learn with us what commodities are in marketing and how they can boost your business strategy.
What is a commodity in marketing?
In marketing, a commodity refers to a product or service that is considered essential and marketed primarily on the basis of its basic phone number database characteristics, without significant differentiation from the competition . This approach focuses on the product’s supply and demand rather than on distinctive features.
Types of commodities in marketing
We can find different types of commodities in the world of digital marketing, some of them are:
Soft commodities
In this case, demand is based on natural and seasonal factors, and differentiation is minimal. It includes agricultural products such as coffee, wheat, and cotton.
Hard commodities
They encompass non-perishable natural products such as metals, oil, and gas. Global supply and demand affect their price, and differentiation focuses on quality and accessibility.
Energy commodities
These include products such as electricity, gasoline, and coal. Demand depends on economic and climatic factors, with prices influenced by the global market.
Agricultural commodities
Products such as cereals, oils, and sugars fall into The Complete Guide to B2B Sales this category. Global supply and demand, as well as weather conditions, affect their prices.
Financial commodities
They encompass financial assets such as currencies, bonds, and stocks. Their value is determined by economic and political factors, and competition focuses on profitability and security.
Examples of commodities in digital marketing
In the field of digital marketing, some examples of commodities could be:
- Search Engine Text Ads : Text ads on aero leads platforms like Google Ads can look very similar among competitors, as they follow a standard format and focus on specific keywords .
- Sponsored links on social media : Paid ads on social media like Facebook, Instagram, or Twitter can be quite similar across brands, as they follow the same advertising structures and formats.
- Auto-generated content : Some content marketing strategies use automated tools to generate content, which can lead to an overabundance of similar content across brands.
- Web Hosting Services : Many companies offer web hosting services with very similar features, such as disk space, bandwidth, and support options.
- Design Templates : Pre-built templates for websites, emails, or social media designs can be used by multiple brands, resulting in a similar look and feel.