More than 70% of consumers are interested in reviews of products and services before purchasing. Moreover, they trust the opinions of strangers more than official information from the company.
In this article we will tell you how to use this trend to promote your business.
If you get a sour lemon, make lemonade. If a client trusts strangers online more than your words, use it.
- 77% of Russians trust reviews and recommendations from friends more
- 50% of millennials – active buyers aged 23-26 – make phone number library purchasing decisions influenced by positive reviews on social media
- The number of people who trust classic advertising sources has decreased by 4-5%.
PWC data, 2019.
Why does this happen?
Advertising resistance : Due to the abundance of advertising, people have almost stopped noticing and responding to it in the way advertisers would like.
Wisdom of the crowd : social proof works – a person who doubts is guided by the behavior of those who, in his eyes, are more competent and act correctly. Especially if this example is not an impersonal company, but “one of our own”, the same consumer. The Internet allows you to check the opinion of such people quickly and at any time.
Therefore, marketers need to try very hard to how to sell in instagram stories and maintain reach hook the audience, to inspire trust, and even better – bright emotions. That is, to do everything that bloggers do.
Why do we need a blacksmith blogger?
Today, bloggers are a powerful force that influences society. And also a force that can effectively promote business through this influence.
- 73% of Russians regularly read blogs;
- 46% are interested in blogs and visit them daily;
- 60% trust the information they european union phone number receive from them.
According to research by iom.anketolog.ru.
Promoting a product on behalf of people trusted by the audience – opinion leaders – is called influence marketing . This tool works for the following purposes:
- brand reach and recognition;
- increasing trust in the company;
- creation and increase of demand;
- audience awareness (necessary for promoting technological or innovative products);
- improving search engine results;
- growth in the number of subscribers and engagement in the brand’s corporate communities;
- working with reputation;
- increase in leads and sales.
To work with blogs, as with any marketing tool, you need a full-fledged strategy that includes: