Two key advantages of using marketplaces are acceptance by B2B target groups and the ease of ordering via e-commerce platforms already used by customer groups. How companies benefit There are also various cost advantages compared to having your own shop.
A major argument in favor of
B2B marketplace is that there is no need for overseas data a one-time investment in your own B2B online shop or the ongoing costs for fail-safe operation.
Depending on the shipping logistics, the costs can also be significantly reduced here. In addition, the costs for generating traffic with online campaigns are significantly reduced.
SEO costs, for example, can be very high if you want to push the established marketplaces out of the top 10 positions on Google.
In addition, there is the time advantage that a B2B company has when it sells its products on established marketplaces, since only the onboarding of the products into the platform takes time.
It is also exciting to consider the shops of 3 ingredients to make 100k and be successful in business! companies such as Conrad Electronic or Stihl for your own marketplace strategy.
These companies are making
their online shops more and more flexible for partners/third-party providers and are thus becoming marketplaces themselves. For example . How companies benefit Conrad Electronic’s online shop used to be divided into conrad.de (B2C) and conrad.biz (B2B). This separation was abolished in favor of the shopping experience, as shop users have almost the same expectations of the user experience of B2C and B2B shops. The online shop at conrad.de has been centralized and is now equally valid for B2C and B2B. However, shop visitors can choose whether they want to search for and order products as a private customer or as a business customer.
Of industrial companies see digital platforms as an opportunity for their company (source: Bitkom). However, so far only about a third of B2B companies sell via marketplaces (source: ibi research).
Digital platforms (or marketplaces)
Have been a driving force for years. They are now becoming increasingly important in the B2B sector. The development in 2020 in the wake of the pandemic has generally increased user behavior towards online shopping. This means that existing B2B e-commerce strategies need to be . How companies benefit questioned and (new) marketplace strategies developed if necessary.
This raises the following questions for the B2B e-commerce strategy for your company
Does my company have an online shop? If so, how do I supplement this by using marketplaces such as Amazon Business? If not, do I set up my own online shop for my company? Or do I rely exclusively on established marketplaces to sell my products b2c fax online? And if such platforms are used for future sales, how does this change my online marketing planning? And do marketplaces offer me access to new customer groups that my company has not yet reached?
E-commerce is a topic that very few B2B companies can ignore. Digital marketplaces are becoming increasingly important for their own e-commerce strategy. And the marketplaces offer great opportunities for sales. If you don’t have a strategy yet or are thinking about renewing it, you now have further reasons. The precise weighing up of opportunities and risks is the benchmark here.