If you don’t want to be forgotten immediately, you have to evoke emotions in your reader.
This can be an emotional final boss like in The Lion King.
This can be a sensual memory like the first kiss with your wife.
Or an adrenaline rush like on the Black Mamba in Phantasialand.
The question is:
The answer is:
Through images – they are the fuel of our emotions.
But don’t be misled, I’m not talking about photos or memes like the ones above. I’m talking about images you create with your words.
Such images have a more powerful effect on our brain than “real” pictures or photos.
Do you want to know why?
When you read something, many more synapses in the brain become active because our brain has to create this “image” itself. It is much more engaging than with a photograph.
The effect on the emotional level is therefore more intense.
The question remains:
How do you create such images with your words?
Write specifically.
In my copywriting course, I teach my clients an exercise I learned from Drew Eric Whitman (author of “Cashvertising”).
This exercise is about creating a “vivid image” from a “black nothingness”.
Would you like to do this exercise too?
No worries.
You don’t have to buy the course (yet). I’m in a good mood and will tell you now.
Here it is:
“Go there and do something” – Very abstract, right?
“Go there and make denmark email list some food ” – So it’s about the food?
“Go into the kitchen and make me something to eat” – Aha, in the kitchen and the food is for me.
” Now go into the kitchen and make me something to eat” – You now know that I am hungry.
“Now go into the kitchen and open the oven” – It becomes more concrete.
“Now go to the kitchen, open the oven and get the tuna pizza out.” – Et Voilà, you have a mental image in your mind.
What does it bring to your SEO copywriting?
The bounce rate is lower because your text is more entertaining due to linguistic images.
When you evoke positive or negative feelings in the reader, it increases their engagement. (Hint: Outraged readers comment more often than those who have a positive feeling.)
Emotions create shoppers into loyal customers additionally post-holiday emails a bond between you and your reader. They are more likely to link to your content – and thus improve your ranking.
If you want to have be numbers more reach and more customers through content, then check out the following:
17 Content Marketing Techniques That Work in 2022 [with Examples]
But if you want to learn more about SEO copywriting, stay here.