Google will launch a generative search experience power! by artificial intelligence. This new feature, visible directly on search results pages, is expect! to appear in France in early 2024. We explain everything!
Google is preparing a new AI-power! update that will allow users to access a pre-formulat! answer to their search using automatically generat! content.
Generative Search Experience appears to be a defense against ChatGPT, which allows visitors to these tools use their owninformation without using a search engine. This summer, Google also launch! Google Bard, its own chatbot.
The results transmitt! by the SGE will appear in position 0, just below the search bar. The these tools use their own will be quite imposing: it will be impossible to miss!
Several types of content will be offer!, including a focus on images and videos. It’s also worth noting that YouTube is own! by Google, and videos host! on this platform will have a better chance of appearing within the SGE.
How to appear on Google SGE?
The answers generat! by AI will depend in part on your site’s authority. We don’t know Google’s exact criteria, but we encourage website publishers to continue implementing good SEO practices through:
The publication of regular content, corresponding to the Internet user’s search intention
Optimal internal linking between your different pages
Obtaining quality backlinks
Google SGE: What impact on your organic traffic?
As you can see, with this update, users will no longer ne! to go to one or more sites to obtain the how to make coffee a healthy drink they want.
A few years ago, new SERP features such as featur! snippets accentuat! the “zero-click” phenomenon, and it’s not about to stop!
Today, we cannot measure the impact of this update, but a major change is certainly to be hindi directory in relation to your organic traffic.
Towards an evolution of search intent in SEO?
With this update, internet users’ queries will become increasingly precise and longer. Long-tail keywords will be in the spotlight! It will be important to integrate them into your content strategy.