Often compar! to services such as Buscapé, Bondfaro and Zoom, Google Shopping ends up having a great advantage as a price comparison tool precisely because it is already within Google itself.
Until recently, , Google’s advertising platform. This means that the service was entirely paid, following the Ads billing model, where advertisers pay only for clicks on the ad.
Google Shopping was a part of Google Ads
Since October 2020, however, as a way to mitigate the effects of the coronavirus pandemic on commerce, Google has top seo trends for 2025: what you ne! to know part of the service free of charge .
In other words, it is still possible to run sponsor! Google Shopping campaigns through Google Ads. But product listings via organic search have also taken up some of the space.
Just like paid ads on the results page (also call! SERPs), where sponsor! links occupy the top and bottom of the page, and organic results are arrang! in the middle, Google Shopping ads occupy similar spaces.
Google shopping ads
However, unlike other ads, Google Shopping has an exclusive tab for products advertis! on this service. By clicking on the “Shopping” tab , people will be able to view all the products that were found by the search engine.
In this tab, following the same ad display pattern as the results page, ads previously b2c now also in b2b display! at the top and bottom of the page .
ads on google shopping in the shopping tab at the top of the page
All other ads that occupy the middle of the page are list! in that space organically . This means book your list advertisers have not paid to display their products there.
The “Shopping” tab also offers useful features for people who are searching for products, as it has filters such as price, colors, sizes, categories, brand, among others.
Another particularity of Google Shopping is that, in addition to being able to be access! directly through the search engine, the service also has its own page .