How Does it Engage your Audience?

Over the years, digital marketing has evolved from a new idea that companies are just starting to understand to the point where there are a plentiful number of strategies that you can use to form your program.

While this provides marketers with the ability to deep dive into their organizations and find the right approaches that bring the best results, it can also leave marketers confused about which way to turn.

While some strategies aren’t right for your annual or quarterly plans, real-time marketing is an example of a strategy that all brands should be aware of, as it’s hard to implement into a long-term marketing phone number database strategy but can bring about great results.

• But just what is real-time marketing?
• How can you implement it if you can’t plan in advance?
• And what are some examples of major brands that have found success with real-time marketing?

This article will answer those questions and more.

What is Real-Time Marketing?

Real-time marketing, as you might be able to guess from the name, is a marketing approach that comes from reacting to current events, trends, or feedback in real or near-real time, almost always on social media.

Real-time marketing is highly dependent on social listening, as it’s through following social trends, hashtags, and conversations that brands can find the right real-time events to join in and engage with.

This means that it’s not a strategy that can be built into your content calendar, as it happens in the moment.

Because real-time marketing can’t be planned in advance, many brands balk at the idea of spending too much time on it unless they have a full-time social media team.

Why Does Real-Time Marketing Work?

So why does real-time marketing work? Why does it have the potential to bring in more conversions than a carefully planned, researched, and executed social campaign?

There are a few different reasons to look into it.

4 Tips to Succeed with a Real-Time Marketing Strategy