Have you ever stopped to think about how your company has positively impacted its audience? After all, the company-customer relationship is about building lasting connections, going beyond sales. And in the world of marketing, every action counts.
The company-client relationship
In addition to providing or offering a product/service and receiving financial compensation for it or positive feedback, the relationship between customers and companies also involves communication, trust and respect between both sides.
Some companies are able to bosnia and herzegovina telegram data go beyond “products that please and generate profit” when they build a strong relationship with their audience. One example of this is Apple, known for always bringing innovative technological products. When the iPhone 7 was launched, the brand announced that it would remove the headphone jack (which was still wired at the time) from the new model, a decision that has remained in place to this day. However, has this caused demand for the devices to decrease? No.
Even though competing brands still have value proposition benefits and differentials headphone jacks on their devices and introduce new and improved technologies with each launch, the Apple brand is still the most coveted in the world thanks to the strong relationship created with its audience.
How has your company added value for your customers?
Obviously, not every business has the resources to create a relationship as strong as the one mentioned above, but have you ever stopped to reflect on what your company has done to strengthen its relationship with its customers?
Has your marketing strategy been reviewed and updated recently?
Do your campaigns always follow the same model?
Strengthening the company-client relationship with creativity
Brazilian Carnival, like other festive australia cell numbers dates, is the time when companies want to innovate in their campaigns, especially in cities with the highest traffic during this period.
Brahma is one of the brands that is always present at Carnival, whether on the streets or at the sambadromes. In 2024, in addition to creating new art for the beer cans sold inside the Rio de Janeiro Sambadrome, it created the Brahma Phone in partnership with the beverage delivery app Zé Delivery.
Brahma offers creative solution to the problem
Following Brazilian logic, when we think of Carnival we think of parties, glitter, drinks. Street parties and, unfortunately, cell phone theft. With each passing year, partygoers become increasingly concerned about having their devices stolen while they are having fun, and many prefer not to take their devices out on the street or take an outdated device. With this in mind, Brahma used its creativity to meet this need and solve a problem.
As the brand itself says, the Brahma Phone was “created by someone. Who understands everything about carnival and nothing about cell phones”. The device, which was distributed free of charge in Salvador and Rio de Janeiro, has basic functions. GPS, calls, SMS, transportation app and an 8-megapixel camera.
It’s enough to contact friends
Get a ride home and take a few photos, but that’s it. If you lose it, you won’t suffer the same loss as if your real device was stolen.
Furthermore, the brand says that the Brahma Phone is not disposable and can be reused next year.
Conclusion
Brahma took advantage of a common. Brazilian problem and offered a solution while promoting itself and strengthening its relationship with the public.