How interactive content can leverage your SEO strategy

For those who work with Digital Marketing, an important practice to adopt is the constant search for tools and solutions to always compete on equal terms with competitors.

So it is essential to understand the latest trends in the sector, and producing interactive content has become a trend among the hong kong phone number data main companies that compete for the attention of consumers.

The advantages of adopting this

strategy are numerous, with several aspects of your organization being able to benefit from efficient work on this front.

But when we talk about these positive points, we are not only addressing the customer experience or even the layout of your pages but also the relationship between interactive content and SEO.

What is interactive content?

Interactive content is a way to revolutionize the production of relevant materials for your leads.

The main goal is to approach the user with differentiated content, which allows you to open a communication channel between the two parties.

The concept of engagement is very common china numbers within the Digital Marketing market, right?

After all, companies are always looking for ways to get even closer to consumers and ensure that they are interested in their actions and communication campaigns.

That’s where interactive content comes in. We are used to reading and watching just a CTA (Call to Action) on the main blogs, landing pages, and other channels.

On the other hand, interactive content is produced precisely for the user to perform some action.

With an ever-shortening user attention span,

producing relevant content is no longer enough.

In addition to being of interest to your buyer persona, it must be attractive to those on the other side of the screen, increasing the chances of getting the user to fill out a form, enter their email, or download an infographic.

The answer is simple: they are intrinsically connected. When we talk about Content Marketing, companies that adopt this strategy suffer from a very common problem: lack of engagement.

But why does interactive content enhance SEO strategies, and what does this have to do with the future of Digital Marketing?

It turns out that, with so much information available on various digital channels,

Nsers are looking more and more 

Therefore, it is not enough to limit your guidelines to subjects that everyone already knows and is tired of hearing about or discussing.

Therefore, creativity becomes a key element for this gear to be even more efficient when the goal is to attract more users to your pages.

With materials that are interactive and attractive for the clients, the tendency is for traffic to increase and, thus, achieve a better ranking.

Besides, it is a way to get more information about the audience that you want to attract or retain.

Consider the following scenario: if the user already accessed your page, why shouldn’t they enjoy the visit?

The purpose of interactive content is to allow consumers to have a better chance of taking some action that will bring them closer to closing a deal.

 

The offering of interactive content is currently the main route towards engagement in Content Marketing.

In this scenario, the interactive assessment has achieved a relevant position, thanks to its power of engaging the audience.

In the relationship with users who consume such materials, there is a fair, transparent, and beneficial exchange for both sides.

There are different possibilities to fit the interactive assessment into a content strategy, further increasing its possibilities.

From questionnaires to tools, such as calculators, it’s always possible to trigger the users’ desire for interaction, establishing the necessary connection to access important information and generate more leads.

In this post, you’ll learn:

What is an interactive assessment?

 

One of the most outstanding points in the use of interactive assessment is the high generation of engagement.

The activities offered are always contextualized with the content. That is, they deliver significant value to those who consume the material.

As a result, it’s possible to notice an increase in the rate of user interactions, allowing the brand to provide clear and direct responses.

How to use this resource in Digital Marketing?

Any interactive assessment must instantly deliver feedback to the user.

In practice, this response is what he seeks when interacting with the content. So, it’s the value they expect when engaging with your tools or questionnaires.

As far as your brand is concerned, the idea is to generate engagement and proximity to access information authorized by the user.

Different segments can use interactive assessments

The most interesting thing is that an interactive assessment is useful in several segments, for audiences of different types and with very specific expectations.

What are the benefits of creating an interactive assessment?

The rise of interactive assessment is because Content Marketing must always be interesting to the user.

Good content engages with greater ease, but it needs to deliver value to those on the other side of the computer — or smartphone.

Below are a few points that will help you understand why interactive assessment has gradually become an indispensable tool.

Check out the main benefits!

They are highly attractive to the user

The first and perhaps the main point is that these interactive contents are eye-catching and quickly deliver an answer to some of the reader’s questions.

It is not new that the web user wants to have more participation in the content they consume. An interactive assessment is a clear model of how it’s possible to educate the leads in a ludic way, including them in the process.

They deliver value

Every interactive assessment aims at delivering some value to those who consume it. Therefore, you can use different strategies and approaches.

Questionnaires and calculators are the two most popular types of content.

The users know that, by interacting with the content and providing data, they will receive in return some information that will be relevant to their situation.

This understanding motivates their engagement.

They’re capable of capturing information

With qualified information, it’s possible to categorize each of these contacts, identifying them as prospects or even potential customers already deep in the funnel.

In some materials, the answers also help the company to understand the user’s level of interest in the solution.

It all depends on what kind of interaction tool you use and how it conveys that kind of insight.

What are the main types of interactive assessments in the market?

The broad range of interactive assessment models helps to understand how this type of content has been a prominent strategy for companies of various natures.

Always positioned in interesting ways in materials, the assessments raise the chances of engagement considerably.

Below, check out some examples from different segments and see how each one can bring interesting results!