One of the tasks I have been working on since I joined the Marketing Team is running the Jam Sessions, our series of live webinars tapping into brilliant minds from the marketing world to share their expertise with our audience.
Later, we adopted the same strategy, but instead of inviting external experts, we started working with our own in-house talents — an initiative that helped us generate more than 1,000 leads in the past months.
Today, I want to take you behind the scenes and share with you all the steps that led us to achieve this result.
Planning the initiative
The first step was understanding if the project fits into our editorial calendar. If you want to kickstart a new and robust project like this, you should evaluate not only if you have the slots in your calendar but also the time, resources, and workforce needed to run the project successfully.
In our case, we did not have any impediments so we decided to move forward, having one session every month.
The next step was developing the narrative and branding for the project.We counted on our designers to define the brand identity according to this narrative, so we were Whatsapp Number List able to develop the presentation template, broadcast page, and other promotional materials aligned with the brand.
It then comes time to think of a theme and a speaker.
Regarding the Theme, We Tend. To Follow Our Editorial Calendar to Keep Good. Consistency, but It Can Also Be Made According. To the Season or Any Trend That Pops Up. When Defining the Speaker, We Invite Someone. Who Works Actively on the Topic to Be Discussed.
Some examples were when we had a session about marketing planning with Rock Content’s co-founder Vitor Peçanha at the beginning of the year or about AI in Content Marketing, with our VP of Marketing Giuseppe Caltabiano.
With all these steps well defined, it’s now time to work on promotion
preading the word After
The Theme and Speaker Defined, the Next Step is to Create the Landing Page, Where We Will Get the Europe Email Subscriptions, Write and Set Up the Email Marketing Communications, Create a Linkedin Event, Brief the Social Media Agency About the Event, and Schedule Popups and Notifications.
It May Sound Simple, but All These Actions Require Attention and Many Operational Tasks.This is a Process That We Defined in Order to Deliver Content With High Quality and With Fewer Chances for Grammatical Errors or Typos.