We have addressed the topic of how to advertise an event online on a couple of occasions ! so that it is as well-known and spread as possible locally! i.e. in the geographical area of interest.
Today we return to the topic of “online event promotion” by identifying other ways and possible evolutions to ensure that your event – especially if geographically localized – is a successful event.
With this article – updated month after month – we list and describe all the free and non-free tools to spread events online! promote events on a geolocalized basis! import an event created on Social also on other platforms or integrate the event on a website with all its details and various information.
Not only professional tools! but also tricks and modus operandi perfect for those who have only one goal: to fill their event with people and give it visibility online.
What is LOCAL MARKETING?
The term “Local Online Marketing” or “Local Marketing” refers to all those marketing strategies that are aimed at a geolocalized audience .
That is! through communication 99 acres database campaigns! advertising! sponsorships! the specific online tools that we will see shortly and not only! local marketing activities aim to reach a specific audience! selected not only based on the target and interest! but also on “proximity”; to lead them to a purchase in the store! to participate in an event or even just to get to know a local reality! respecting the 2 basic priorities: proximity + interest .
But let’s get back to the main topic! that is! how to advertise an event! for free or otherwise. Since 2013! we have been constantly updating this article with new! proven and safe ways to promote events online. Here are our tips!
20+ Ways to Advertise Events Online
There are many different ways to advertise a local event online and digital tools (such as social media! apps! sponsored) that can help you achieve the desired result . We suggest 21 of them: the more you use! the more likely you will be to achieve your goals.
- Eventbrite
Eventbrite is a great way to promote elements of the product matrix your events! organize registrations and purchase tickets. With Eventbrite you can spread the word about your event on social media and manage admissions! without excess paper and in a modern way! via smartphone.
It also collects events divided by city ! inserting your party in a freely consultable list.
- Google Ads
If you have a bit of a budget to publicize your event! this Google tool will allow you to display text ads and banners on the Google network! with mobile list a focus on the territory . Created to highlight local businesses! in my opinion it is also very suitable for this type of ads.
Local campaigns! currently represented by Max Google Ads performance campaigns ! implemented by artificial intelligence! should be especially evaluated.