Now you know which category each customer in your database falls into, and you can take action to retain or reactivate them. The strategy depends on the person’s purchasing activity and the value they represent for the company.
Another important principle: do not put too much effort into returning customers who are not potentially capable of bringing in much money. It is better to focus on segments with a high average check and purchase frequency. Let’s take a closer look at the recommendations for each area of work.
Loyal customers
A group of people who frequently use your product. They buy regularly and last did so recently.
The segment number starts with 33:
- 333 – regular customers with high checks;
- 332 – with an average level of spending;
The main approach: we support strategically nurse database important customers from segment 333 at the current sales level and thank them, and we try to increase the average bill for customers from groups 332 and 331.
Options for action:
- Show attention, provide personal service and other privileges whenever possible. You can assign a special status that other customers do not have.
- Maintain contact – inform about new and trending products, announce major sales or special offers, share expert content. But such palestine should be free without being asked” mailings should not be perceived as spam.
- Motivate purchases through interest. For example, send letters with individual selections.
- Offer related products and make upsells.
- Ask for feedback or to recommend the company to friends.
There is no point in offering discounts to these customers, because they are already active and ready to buy regularly. It is better to show that the company values them. Show care and increase the loyalty of such people.
Prospective clients
This is a segment of customers who rarely contact you cyprus business directory yet, but their last purchase was recently. They are called “promising” because they have every chance of becoming “loyal” and buying from you regularly.
The main approach: it is necessary to find out the reason for the lack of orders and stimulate repeat purchases. Here you can give discounts and bonuses of medium size. It is especially important to reactivate “sleeping loyalists”, as they have already brought the company significant profit. And also those who made purchases for a large amount – these are groups 233, 223 and 213.